Senior Digital Ads Strategist

• Design and deploy sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
• Help clients understand approach and results in the context of their broader cross-channel digital marketing program.
• Design innovative advertising campaigns to achieve donor acquisition and advertising goals, with an eye toward long-term fundraising and engagement success.
• Analyze performance data to explain the 'why' behind performance and ensure alignment with client missions.

This role drives multi-channel acquisition strategies that fund humanitarian aid and protect democratic institutions, directly contributing to the missions of progressive nonprofits and political campaigns.

• At least 3 years of experience managing complex paid media portfolios in a high-growth startup, major agency, or political organization.
• Product Manager approach to ads, caring about post-click experience and conversion rate optimization as much as CPM.
• Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions.
• Extensive experience with the backend of ad managers and obsession with optimization.

Salary: $79,000 per year. Benefits include 100% employer-paid platinum medical, life insurance, short-term disability; 50% employer-paid vision and dental; 401(k) with 3% employer contribution; 17 vacation days plus 12 paid holidays, sick days, bereavement leave, and volunteer day off; paid parental leave at 100% salary; financial support for reproductive and transgender care; flexible telecommute and remote work policies; company-issued Mac products; cell phone service reimbursement, meal and ride-share reimbursement, and other perks.

MissionWired helps partners create revolutionary fundraising strategies that advance their mission, change the country, and have a positive impact on the world, having converted over $4.5 billion in donations for philanthropies and campaigns.