Application Guide

How to Apply for Senior CRM Automation & MarTech Manager

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling the global food waste crisis with a simple, planet-friendly app that connects users with surplus food from local businesses. Working here means you'll directly contribute to reducing environmental impact while building scalable marketing technology that powers a growing community of conscious consumers and partners.

About This Role

This role is the technical backbone of the CRM and marketing automation function, responsible for designing and owning the infrastructure that powers lifecycle journeys across B2B and B2C. You'll integrate platforms like Braze, Amplitude, and Redshift, build automation frameworks for A/B testing, and ensure data reliability—directly enabling personalized, timely communications that drive user engagement and reduce food waste.

💡 A Day in the Life

Your day might start by reviewing data pipeline health in Redshift and troubleshooting a failed audience sync. Mid-morning, you'll collaborate with the CRM team to design a new automation workflow in Braze, then spend the afternoon documenting integration logic and testing API connections for a new tool like Amplitude. You'll end the day by analyzing A/B test results and planning technical improvements for the next lifecycle campaign.

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • You have deep hands-on experience with Braze (or similar platforms) and have built complex automation workflows and lifecycle journeys from scratch.
  • You're a SQL expert who can write efficient queries for audience segmentation, data pipeline troubleshooting, and integration debugging.
  • You've integrated multiple MarTech tools (e.g., Redshift, Amplitude, HighTouch) using APIs and webhooks, and understand data flow architecture.
  • You thrive on defining technical standards and documenting integration logic, ensuring systems are reliable, scalable, and well-documented.

📝 Tips for Applying to Too Good To Go

1

Tailor your resume to highlight specific projects where you designed and built CRM automation frameworks, not just 'managed campaigns'.

2

In your cover letter, mention your experience with Braze (or similar) and give a concrete example of a complex integration you led.

3

Showcase your SQL proficiency by describing a data pipeline or audience query you optimized for performance.

4

If you've worked with Redshift, Amplitude, or HighTouch, explicitly call out how you integrated them with CRM platforms.

5

Demonstrate alignment with the mission: mention any personal interest in sustainability or food waste reduction.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your hands-on technical expertise with Braze and CRM automation systems, not just strategic oversight.', 'Highlight a specific integration project where you connected multiple platforms using APIs and webhooks.', 'Explain how your work improved A/B testing reliability or data flow efficiency, with measurable results.', "Express genuine passion for the company's mission to reduce food waste and how your skills can directly support that goal."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Too Good To Go's blog and impact reports to understand their sustainability metrics and community initiatives.
  • → Explore their app and website to experience the user journey and identify potential CRM touchpoints.
  • → Look into their tech stack mentioned in job ads or engineering blog posts (e.g., Braze, Amplitude, Redshift).
  • → Check recent news about their expansion or partnerships to understand current business priorities.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would design an automation framework for a B2B lifecycle journey from scratch.
2 Describe a time you integrated Braze with a data warehouse like Redshift—what challenges did you face?
3 How do you ensure data quality and reliability when building audience queries for complex segments?
4 Tell me about a time you documented technical standards for a MarTech integration—what did you include?
5 How would you approach setting up a robust A/B testing infrastructure within Braze for lifecycle programs?
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⚠️ Common Mistakes to Avoid

  • Don't focus solely on marketing strategy without demonstrating deep technical implementation skills.
  • Avoid vague claims like 'I know Braze'—be specific about what you built (e.g., journey logic, API integrations).
  • Don't overlook the B2B aspect—this role covers both B2B and B2C, so be prepared to discuss both.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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