Application Guide

How to Apply for Senior Campaign Coordinator

at Service Employees International Union - SEIU

🏢 About Service Employees International Union - SEIU

SEIU is a powerful 2-million-member union fighting for racial and economic justice across healthcare, public sector, and property services. Working here means joining a diverse, member-driven organization that confronts corporate power and systemic racism head-on, offering a unique opportunity to create tangible change in workers' lives.

About This Role

As a Senior Campaign Coordinator, you'll architect and lead large-scale organizing campaigns, managing teams across multiple geographies and industries. This role is pivotal in expanding union membership and bargaining power, directly contributing to SEIU's mission of building a Just Society.

💡 A Day in the Life

A typical day involves morning check-ins with campaign managers across different regions, reviewing data dashboards to track progress, and troubleshooting challenges with local union directors. Afternoons might include budget meetings, strategy sessions with the digital team, and coaching a new organizer on field tactics.

🚀 Application Tools

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Interview Prep

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🎯 Who Service Employees International Union - SEIU Is Looking For

  • A seasoned organizer with 7+ years of external labor organizing, skilled in designing multi-component campaigns that span industries or regions.
  • A strategic thinker who can develop comprehensive campaign plans, manage budgets, and leverage digital tools like EveryAction and VAN Dialer.
  • A proven leader with 4+ years of supervisory experience, adept at building team structures, setting accountability, and mentoring staff.
  • Deeply committed to racial and economic justice, with a track record of working in diverse communities and uprooting structural racism.

📝 Tips for Applying to Service Employees International Union - SEIU

1

Highlight specific organizing campaigns you've led, including measurable outcomes like new members organized or contracts won.

2

Demonstrate proficiency with the listed digital tools (Zoom, PurpleText, EveryAction, VAN Dialer) by mentioning them in your resume or cover letter.

3

Showcase your experience managing multi-component campaigns across large geographies, not just single-site efforts.

4

Emphasize your supervisory experience: detail how you've built teams, set goals, and developed staff in past roles.

5

Tailor your cover letter to reflect understanding of SEIU's focus on racial justice and member-led organizing, not just generic union work.

✉️ What to Emphasize in Your Cover Letter

['Your deep experience in external labor organizing and campaign management, with specific examples of multi-component campaigns.', "Your commitment to SEIU's values of fighting corporate power and uprooting structural racism, tying your personal motivation to their mission.", "Your ability to manage teams and budgets, with concrete examples of how you've directed staff and allocated resources effectively.", "Your proficiency with digital organizing tools and data-driven decision-making, showing how you've used them to win campaigns."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read SEIU's 'Fight for a Just Society' platform and recent campaigns (e.g., Fight for $15, property services organizing) to understand their priorities.
  • → Familiarize yourself with SEIU's internal structure, particularly how local unions interact with the international body.
  • → Review news about SEIU's recent wins and challenges, especially in healthcare and public sector organizing.
  • → Study the digital tools listed in the job description—know their basic features and how they're used in labor campaigns.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a multi-component campaign you designed and implemented. What was the strategy, and how did you manage across different geographies?
2 How do you build accountability and structure within a campaign team? Give an example of a time you had to redirect underperforming staff.
3 SEIU uses tools like EveryAction and VAN Dialer. Tell us about your experience with these or similar platforms in a campaign context.
4 Racial justice is central to SEIU's work. How have you integrated anti-racist principles into your organizing strategies?
5 How do you approach budget management for a large campaign, especially when resources are tight? Walk us through a specific example.
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention SEIU or its specific mission—this signals lack of genuine interest.
  • Focusing solely on internal organizing experience; the role requires external organizing leadership, so emphasize that.
  • Failing to provide concrete examples of campaign management and team leadership—vague claims will not impress.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Service Employees International Union - SEIU!

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