Application Guide
How to Apply for Senior Advertising Manager
at Whole Whale
🏢 About Whole Whale
Whole Whale is a B-corp digital agency dedicated to helping nonprofits and social impact organizations amplify their missions through data-driven strategies. Working here means contributing to meaningful causes while being part of a team that values integrity, innovation, and impact over profit.
About This Role
As Senior Advertising Manager, you'll lead paid media campaigns for social impact clients, driving fundraising, lead generation, and brand awareness across platforms like Meta, Google, and LinkedIn. Your work will directly help nonprofits maximize their reach and resources, making a tangible difference in the world.
💡 A Day in the Life
Your day might start with a team stand-up to review campaign performance across client accounts, followed by analyzing data from Meta and Google Ads to optimize targeting and bidding. You could then lead a client call presenting insights and strategic recommendations, and end the day testing new AI campaign features or mentoring junior team members.
🚀 Application Tools
🎯 Who Whole Whale Is Looking For
- 4+ years in digital advertising with a focus on nonprofit or social impact clients, demonstrating a passion for mission-driven work.
- Expert in managing Google Ad Grants and optimizing campaigns for nonprofits, with a track record of maximizing ROI on limited budgets.
- Proven ability to translate complex data into compelling narratives that connect campaign metrics to strategic goals, influencing client decisions.
- Experienced in leading teams and adopting AI-powered tools to improve campaign performance and operational efficiency.
📝 Tips for Applying to Whole Whale
Highlight your experience with Google Ad Grants specifically, as this is a core part of the role and a unique requirement for nonprofit advertising.
Showcase a specific example where you used data storytelling to convince a client to change strategy or increase investment.
Mention any experience with AI-driven campaign types (e.g., Performance Max, Advantage+ shopping) and how you've leveraged them for social impact.
Tailor your resume to emphasize impact metrics (e.g., cost per acquisition, conversion rate improvements) rather than just responsibilities.
Include a brief note in your cover letter about why Whole Whale’s B-corp status and mission-driven focus resonate with you personally.
✉️ What to Emphasize in Your Cover Letter
Emphasize your passion for social impact and experience with nonprofit advertising, especially Google Ad Grants. Highlight your ability to lead data-driven strategies and craft narratives that connect metrics to mission. Show you understand the unique challenges of nonprofit budgets and how you've maximized impact with limited resources.
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review Whole Whale’s blog and case studies to understand their approach to digital strategy and client success stories.
- → Familiarize yourself with their B-corp certification and what it means for their business practices and culture.
- → Look into their specific tools and frameworks, such as their use of analytics and AI, to speak knowledgeably in interviews.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic application without referencing the social impact focus or Whole Whale’s mission.
- Avoid overemphasizing for-profit advertising experience without connecting it to nonprofit contexts.
- Don't neglect to mention Google Ad Grants experience if you have it; omitting it could make you seem less qualified.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!