Application Guide

How to Apply for Senior Account Executive - EU Institutions & Benelux Public Sector

at Workiva

🏢 About Workiva

Workiva is uniquely positioned at the intersection of ESG reporting and financial compliance, offering a platform that simplifies integrated reporting for climate impact and regulatory alignment. Joining means contributing to transparent sustainability practices while working with cutting-edge technology in a remote-first environment across the EU.

About This Role

This role focuses on driving sales of Workiva's ESG platform to EU institutions and Benelux public sector entities, requiring deep expertise in navigating complex procurement processes. You'll collaborate with internal teams and partners to build pipeline, deliver compelling demos, and close high-value deals that directly impact public sector transparency and compliance.

💡 A Day in the Life

A typical day might start with reviewing EU regulatory updates, then a virtual meeting with Inside Sales to strategize on a new prospect. After lunch, you deliver a tailored demo to a Benelux government agency, followed by a follow-up call with a procurement officer to address compliance questions. The day ends with updating CRM and coordinating with a partner on a joint proposal.

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🎯 Who Workiva Is Looking For

  • Has 6+ years of enterprise technology sales experience, specifically selling complex SaaS solutions to large public sector accounts in the EU.
  • Possesses a proven track record of navigating EU institutional procurement cycles and building relationships with key decision-makers.
  • Can demonstrate complex software applications effectively, translating technical features into business value for non-technical stakeholders.
  • Holds an undergraduate degree or equivalent experience, with fluency in English and ideally Dutch or French for Benelux engagements.

📝 Tips for Applying to Workiva

1

Tailor your CV to highlight quantifiable sales achievements with EU institutions (e.g., deal sizes, contract durations, procurement frameworks used).

2

In your cover letter, explicitly mention your experience with ESG or regulatory reporting solutions, as Workiva's platform is specialized.

3

Showcase your ability to lead end-to-end sales cycles by providing a specific example of a complex multi-stakeholder deal you closed.

4

Research Workiva's recent ESG partnerships or public sector wins and reference them to demonstrate genuine interest.

5

Emphasize remote collaboration skills, as the role is remote across the EU, and mention your comfort with virtual demo tools.

✉️ What to Emphasize in Your Cover Letter

['Your proven success in selling to EU institutions and Benelux public sector, including specific examples of navigating procurement processes.', "Understanding of ESG reporting trends and how Workiva's platform addresses regulatory compliance (e.g., CSRD, SFDR).", 'Ability to articulate value propositions for public sector clients, such as efficiency gains and audit readiness.', 'Mention of language skills (Dutch/French) and willingness to travel occasionally for client meetings if required.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Workiva's latest ESG reports and case studies, especially those involving EU public sector clients.
  • → Understand the key ESG regulations affecting EU institutions (CSRD, EU Taxonomy, SFDR) and how Workiva addresses them.
  • → Familiarize yourself with Workiva's partner ecosystem, especially any resellers or consultants focused on the Benelux region.
  • → Check Workiva's investor relations or news section for recent contracts or announcements related to EU public sector.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would develop a sales strategy for a new EU institution account.
2 Describe a time you managed a complex sales cycle with multiple stakeholders in the public sector.
3 How do you stay updated on ESG regulations like the CSRD, and how would you leverage that in a demo?
4 Explain your approach to collaborating with Inside Sales and Partnerships to generate pipeline.
5 How would you handle objections from public sector clients regarding data security or implementation complexity?
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⚠️ Common Mistakes to Avoid

  • Avoid generic sales language without specific examples tied to EU public sector or ESG.
  • Don't overlook the remote nature of the role—failing to demonstrate self-motivation and virtual collaboration skills can hurt.
  • Don't neglect to research Workiva's competitors (e.g., Salesforce, SAP) and be prepared to differentiate.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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