Application Guide

How to Apply for Sales Specialist - London, UK

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling one of the biggest environmental challenges: food waste. With a simple app that connects users to surplus food from local businesses, the company has saved millions of meals globally. Working here means you're part of a passionate team making a tangible impact on the planet.

About This Role

As a Sales Specialist, you'll be the frontline driver of growth, directly signing up independent food retailers like restaurants, cafes, and bakeries to the platform. Your work is critical in expanding the network of partners, reducing food waste, and building a sustainable community. Every store you onboard helps save perfectly good food from being thrown away.

💡 A Day in the Life

A typical day starts with reviewing a list of prospects and making cold calls to bakeries, cafes, and convenience stores. You might spend the morning on the phone pitching the app, followed by an afternoon visiting a few interested retailers in person to demo the app and sign them up. Between calls, you'll send follow-up emails and train new partners on using the platform to list surplus food.

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • A tenacious cold-caller who thrives on high-volume outreach and is comfortable making dozens of calls daily to independent business owners.
  • An empathetic relationship builder who can quickly understand a retailer's pain points and articulate how Too Good To Go solves their food waste issues.
  • A proactive self-starter with experience in B2B sales or business development, ideally in a fast-paced startup or food industry environment.
  • A resilient closer who doesn't get discouraged by rejection and can adapt their pitch to different types of food retailers.

📝 Tips for Applying to Too Good To Go

1

Highlight specific cold-calling or cold-emailing metrics from past roles (e.g., number of calls per day, conversion rates).

2

Showcase any experience with independent food retailers or small businesses, as the role focuses on local shops, not chains.

3

In your cover letter, mention a personal connection to food waste or sustainability to demonstrate alignment with the company's mission.

4

Tailor your resume to emphasize sales tenacity and relationship-building rather than just closing large deals.

5

Include examples of how you've trained or onboarded partners, as the role involves teaching retailers to use the app.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for reducing food waste and how the company's mission resonates with you personally.", 'Demonstrate your cold-calling prowess with a brief example of a challenging prospect you converted.', 'Show understanding of the independent retailer mindset and how you can empathize with their daily struggles.', 'Mention your ability to work independently in a fast-paced environment and drive results without constant supervision.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Too Good To Go's impact statistics (meals saved, CO2 reduction) to reference in interviews.
  • → Read recent news or blog posts about their expansion in the UK or new partnerships.
  • → Understand the typical challenges independent food retailers face (e.g., waste, margins, foot traffic).
  • → Check out competitor apps (e.g., Olio, Karma) to see how Too Good To Go differentiates itself.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your cold-calling process: how do you handle objections from busy restaurant owners?
2 How would you research and prioritize prospects in a new territory like London?
3 Describe a time you had to train a reluctant partner on a new system; how did you ensure adoption?
4 What metrics do you think are most important for this role, and how would you track your success?
5 The company mission is central; how would you balance sales targets with ensuring partners genuinely benefit from the app?
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⚠️ Common Mistakes to Avoid

  • Don't focus on large corporate accounts; the role targets independent retailers, so emphasize small business experience.
  • Avoid generic sales pitches; tailor your examples to show you understand the food waste context.
  • Don't downplay the volume of outreach required; if you're not comfortable with high call numbers, this role isn't for you.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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