Application Guide

How to Apply for Sales Manager

at Tomra

🏢 About Tomra

TOMRA is a global leader in advanced sensor-based sorting and collection systems, driving the circular economy by optimizing resource recovery. Working here means contributing to a mission-driven company that turns waste into valuable resources, with a strong commitment to innovation and sustainability.

About This Role

As a Sales Manager for the West Coast USA region, you will drive revenue growth by selling TOMRA's cutting-edge sorting and collection systems to recycling and waste management facilities. This role is impactful because you'll directly enable customers to increase recovery rates and reduce waste, supporting a circular economy while managing the full sales cycle from prospecting to closing.

💡 A Day in the Life

A typical day might start with remote check-ins with the European team, followed by a morning of prospecting calls to MRF operators in California. After lunch, you could drive to a customer site for a product demo of the AUTOSORT system, then return home to prepare a proposal. Evenings may involve updating CRM and planning next week's travel to Oregon and Washington.

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🎯 Who Tomra Is Looking For

  • Proven track record in capital equipment sales, specifically within recycling, waste management, or adjacent industries (e.g., material handling, industrial automation).
  • Strong technical aptitude to understand and demonstrate complex sensor-based sorting systems, with ability to explain technical benefits to diverse stakeholders.
  • Self-starter who thrives working remotely with minimal supervision, yet collaborates effectively with international teams across time zones.
  • Comfortable with extensive travel (50-70% domestic, occasional international) and building relationships in person across the West Coast region.

📝 Tips for Applying to Tomra

1

Highlight specific capital equipment sales achievements (e.g., quota attainment, deal size, cycle time) in recycling or waste management sectors.

2

Tailor your resume to emphasize technical sales experience with complex machinery; include any familiarity with sensor-based sorting, optical sorting, or material recovery facilities.

3

In your cover letter, mention your understanding of the circular economy and how your sales approach aligns with TOMRA's mission to minimize waste.

4

Research TOMRA's product lines (e.g., AUTOSORT, TOMRA Collection) and reference them in your application to show genuine interest.

5

Prepare a specific example of how you managed a long sales cycle with multiple decision-makers in a technical environment.

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainability and the circular economy, and how it aligns with TOMRA's mission.", 'Your experience selling capital equipment in the recycling or waste management industry, with concrete metrics.', 'Your ability to work independently as a remote employee while collaborating with global teams.', 'Your comfort with extensive travel and building customer relationships in the West Coast region.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review TOMRA's latest press releases and news about their sorting technology advancements (e.g., deep learning applications).
  • → Understand the competitive landscape: key competitors in sensor-based sorting (e.g., Steinert, Binder+Co) and TOMRA's differentiators.
  • → Familiarize yourself with the West Coast recycling regulations and trends (e.g., California's SB 54 on plastic waste reduction).
  • → Explore TOMRA's sustainability reports and case studies showing customer success stories in resource recovery.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your experience with the full sales cycle for capital equipment, including prospecting, needs analysis, and closing.
2 How do you stay motivated and productive while working remotely with significant travel?
3 Walk us through a technical product demonstration you've given to a customer. How did you handle questions?
4 How would you approach penetrating the West Coast recycling market? What channels would you use?
5 Tell us about a time you collaborated with international teams to close a deal or solve a customer issue.
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⚠️ Common Mistakes to Avoid

  • Failing to demonstrate technical sales experience; generic sales background without capital equipment or recycling focus is a mismatch.
  • Underestimating the travel commitment; candidates who seem hesitant about 50-70% travel are often screened out.
  • Not showing understanding of the circular economy or TOMRA's specific role in it; generic enthusiasm for 'sales' won't stand out.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

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Good luck with your application to Tomra!

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