Application Guide

How to Apply for Sales Manager

at Tomra

🏢 About Tomra

TOMRA is a global leader in advanced sensor-based sorting and collection systems for the circular economy. Their technology is used across recycling, mining, and food industries, making them a key player in resource optimization and waste reduction. Working here means contributing directly to a sustainable future.

About This Role

As a Sales Manager for the West Coast USA, you'll drive revenue growth by selling capital equipment to recycling and waste management companies. Your work directly enables customers to recover more resources, reducing landfill waste and advancing the circular economy. This remote role offers autonomy and the chance to make a tangible environmental impact.

💡 A Day in the Life

You'll start your day reviewing sales metrics and prioritizing outreach. Mid-morning, you might have a video call with a prospect to understand their recycling challenges. Afternoon could involve a technical demo with your product team, followed by proposal preparation. You'll end the day updating CRM and planning next steps.

🎯 Who Tomra Is Looking For

  • Has a technical background (engineering, environmental science) and understands the mechanics of sorting and recycling equipment.
  • Proven track record in capital equipment sales, specifically within recycling or waste management sectors.
  • Self-starter who thrives working remotely, with strong time management and independent decision-making skills.
  • Excellent communicator who can translate technical features into customer value and negotiate complex deals.

📝 Tips for Applying to Tomra

1

Tailor your resume to highlight capital equipment sales experience and specific recycling/waste management industry achievements.

2

Quantify your sales results (e.g., 'exceeded quota by 20%' or 'closed $2M in deals').

3

Mention any familiarity with sensor-based sorting or circular economy concepts.

4

Showcase your ability to work independently by providing examples of remote work success.

5

In your cover letter, explicitly connect your passion for sustainability with TOMRA's mission.

✉️ What to Emphasize in Your Cover Letter

["Explain why you're passionate about sustainability and how your sales skills can advance TOMRA's circular economy goals.", 'Highlight specific experience in recycling or waste management capital equipment sales.', 'Emphasize your ability to manage the full sales cycle independently in a remote setting.', 'Mention any technical expertise that helps you consultatively sell complex solutions.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Read about TOMRA's sensor-based sorting technology and its applications in recycling (e.g., plastic, metal, paper).
  • Understand the circular economy concept and how TOMRA's solutions enable resource recovery.
  • Look at TOMRA's recent news, partnerships, or case studies in the West Coast region.
  • Familiarize yourself with key competitors (e.g., MSS, Satake, Binder+Co) and TOMRA's differentiation.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your experience selling capital equipment to recycling or waste management companies.
2 How do you prospect and build relationships in a remote sales environment?
3 Walk us through a complex negotiation you closed successfully.
4 How do you stay updated on recycling technology and industry trends?
5 Why TOMRA? What do you know about our sensor-based sorting technology?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic sales resume without highlighting recycling/waste management experience.
  • Focusing only on closing deals without demonstrating technical knowledge or sustainability passion.
  • Failing to show self-motivation or remote work capability in your application.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Tomra!