Application Guide

How to Apply for Sales Manager (South), Compression Technologies, UK Region

at GEA

🏢 About GEA

GEA is a global leader in sustainable technology solutions, specializing in efficient food processing and diverse industries. Working here means contributing to a greener future while being part of a company that values innovation and customer-centricity. With a strong focus on compression technologies, GEA offers a supportive remote culture and opportunities for growth.

About This Role

As the Sales Manager for the South UK region, you will drive sales of compression technologies by managing relationships with third-party contractors and consultants, identifying new business opportunities, and delivering technically sound proposals. Your work directly impacts GEA's market share in refrigeration and HVAC sectors, making this role crucial for regional growth.

💡 A Day in the Life

A typical day starts with checking the CRM for new leads and prioritizing follow-ups. You might spend the morning visiting a contractor to discuss a new project, then return home to prepare a technical proposal. Afternoons often involve virtual meetings with the compression team or presenting solutions to consultants, followed by reporting updates in the CRM.

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🎯 Who GEA Is Looking For

  • A field sales professional with 5+ years of experience selling technical products in refrigeration or HVAC industries.
  • Proven ability to manage complex customer relationships and negotiate with contractors and consultants.
  • Tech-savvy with proficiency in CRM software and Microsoft Office 365, comfortable using digital tools for reporting.
  • Self-motivated and organized, with a full driving license and willingness to travel across the South UK region.

📝 Tips for Applying to GEA

1

Highlight specific examples of sales achievements in refrigeration/HVAC, such as revenue growth or key account wins.

2

Tailor your CV to emphasize technical product knowledge and experience with third-party sales channels.

3

Showcase your CRM proficiency by mentioning specific systems you've used and how you leveraged them for lead tracking.

4

Demonstrate your understanding of GEA's sustainability focus by linking your sales approach to energy-efficient solutions.

5

Prepare a brief cover letter that directly addresses the job description's requirements, using industry-specific terms.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your field sales experience in refrigeration/HVAC and your ability to develop business with contractors/consultants.', 'Highlight your technical aptitude and comfort with preparing technically sound proposals.', 'Mention your CRM skills and organizational abilities to show you can manage leads effectively.', "Express enthusiasm for GEA's sustainable technology mission and how you can contribute to regional growth."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read about GEA's compression technologies portfolio, including screw compressors and reciprocating compressors.
  • → Explore GEA's sustainability initiatives and how they align with the UK's net-zero targets.
  • → Familiarize yourself with key competitors in the UK refrigeration/HVAC market, such as Bitzer or Carrier.
  • → Look into GEA's customer base in the South UK region, including major contractors and consultants.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you identified a new business opportunity with a contractor; how did you approach it?
2 How do you prioritize and manage multiple customer relationships in a remote setting?
3 Walk us through how you would prepare a technically and commercially sound proposal for a compression technology solution.
4 What CRM tools have you used, and how do you ensure accurate lead reporting?
5 How do you stay updated on trends in refrigeration and HVAC industries to drive sales?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing specific HVAC/refrigeration experience.
  • Failing to mention CRM proficiency or providing vague examples of sales achievements.
  • Overlooking the need for a full driving license or willingness to travel, as this role requires field visits.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to GEA!

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