Application Guide

How to Apply for Sales Manager – North America (m/f/x)

at UP42

🏢 About UP42

UP42 is a Berlin-based geospatial platform that democratizes access to satellite imagery and analytics, enabling scalable climate monitoring. Their unique value lies in offering a unified marketplace for geospatial data, making it easier for enterprises to integrate Earth observation into their workflows. Working here means being at the intersection of climate tech and SaaS, with a mission-driven culture focused on environmental impact.

About This Role

As Sales Manager for North America, you'll drive regional growth by owning the full sales cycle from discovery to closing expansion deals within existing accounts. You'll educate customers on the value of UP42's unified geospatial platform, acting as the primary commercial contact while collaborating with product and marketing teams. This role is impactful because you'll directly scale the adoption of geospatial data for climate monitoring across key industries.

💡 A Day in the Life

A typical day might start with reviewing pipeline metrics and prioritizing outreach to key accounts in your North America territory. You'll spend time on discovery calls with potential customers, understanding their climate monitoring needs, followed by internal syncs with product and marketing teams to align on deal strategies. Afternoons often involve crafting tailored proposals or demos, and closing expansion deals with existing clients.

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Interview Prep

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🎯 Who UP42 Is Looking For

  • Proven track record in B2B SaaS sales, specifically selling data or technical infrastructure solutions to enterprise accounts in North America.
  • Deep understanding of the geospatial or remote sensing market, including familiarity with satellite imagery, GIS, and analytics use cases (e.g., agriculture, forestry, urban planning).
  • Self-starter who can independently build and manage a pipeline from scratch, with experience in territory planning and outbound prospecting.
  • Skilled in consultative selling, running discovery calls to uncover customer pain points, and articulating business outcomes rather than just product features.

📝 Tips for Applying to UP42

1

Tailor your resume to highlight B2B SaaS sales results with specific metrics (e.g., quota attainment, deal size, pipeline growth) and geospatial domain knowledge.

2

In your cover letter, explicitly connect your sales experience to climate monitoring or sustainability use cases—show you understand the mission.

3

Research UP42's platform and competitors (e.g., Maxar, Planet) to demonstrate awareness of the geospatial ecosystem in your application.

4

Mention any experience with remote selling or managing a territory from home, as the role is remote and requires independence.

5

Avoid generic sales language; use terms like 'geospatial platform,' 'Earth observation,' 'remote sensing,' and 'pipeline generation' to show domain fit.

✉️ What to Emphasize in Your Cover Letter

['Your passion for climate tech and how geospatial data can drive environmental impact.', 'Specific examples of closing complex B2B SaaS deals in data or infrastructure, with emphasis on enterprise accounts.', 'Your ability to educate customers on technical concepts and sell value outcomes, not just features.', 'How you plan to develop the North American territory, including your approach to pipeline building and account expansion.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore UP42's platform marketplace to understand the types of data and analytics they offer (e.g., satellite imagery from Airbus, Planet, etc.).
  • → Read UP42's blog and case studies to see how customers use their platform for climate monitoring (e.g., agriculture, deforestation, urban heat islands).
  • → Check UP42's recent news or press releases for any new partnerships, funding, or product launches that could be discussed in interviews.
  • → Understand the competitive landscape: how does UP42 differentiate from platforms like Google Earth Engine, Descartes Labs, or Maxar's GBDX?

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a recent complex B2B SaaS deal you closed: how did you identify the opportunity, manage stakeholders, and overcome objections?
2 How do you stay current with the geospatial or remote sensing market? Can you name a recent trend that impacts UP42's business?
3 Describe your process for building a sales pipeline from scratch in a new territory. What tools and strategies do you use?
4 How would you educate a potential customer who is unfamiliar with geospatial platforms on the value of UP42? Give an example pitch.
5 Tell me about a time you collaborated with cross-functional teams (e.g., product, marketing) to close a deal. What was the outcome?
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⚠️ Common Mistakes to Avoid

  • Applying without mentioning geospatial or remote sensing experience—this is a must; don't skip it even if you have strong SaaS sales background.
  • Being too generic in your application: avoid phrases like 'I love selling' without tying it to data/climate tech. Show specific interest in this niche.
  • Neglecting to show pipeline-building skills: UP42 is looking for a self-starter, so emphasize your ability to prospect and manage your own territory.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to UP42!

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