Application Guide

How to Apply for Sales Development Representative

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company on a global mission to reduce food waste, operating a popular app that connects users with surplus food from local businesses at discounted prices. Working here means you're directly contributing to a sustainable future, with a tangible impact on the environment and local communities in Australia.

About This Role

As a Sales Development Representative in Melbourne's Inner Northern suburbs, you'll be the frontline ambassador for Too Good To Go, actively recruiting local businesses like cafes and bakeries to join the platform. Your efforts directly reduce food waste and help build a greener network, making each partnership a meaningful step toward sustainability.

💡 A Day in the Life

Your day starts with reviewing a list of target businesses in the Inner North, then hitting the phones and sending personalized emails to set up meetings. You'll spend afternoons visiting cafes and bakeries face-to-face, pitching the app and signing new partners, followed by follow-up calls to ensure a smooth onboarding. Each day ends with tracking your progress against targets and planning tomorrow's outreach.

🚀 Application Tools

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • An engaging communicator who can build instant rapport with diverse business owners through cold calls, emails, and face-to-face meetings.
  • A tenacious prospector with proven experience in high-volume cold calling and business development, comfortable with rejection and persistence.
  • A results-oriented performer who thrives on meeting individual and team targets, with a drive to exceed goals.
  • Resilient and emotionally intelligent, able to navigate objections and maintain positivity while working independently in the field.

📝 Tips for Applying to Too Good To Go

1

Highlight any experience you have in Melbourne's Inner Northern suburbs or similar local markets, showing you understand the area's business landscape.

2

Tailor your resume to emphasize high-volume cold calling and business development metrics, such as number of calls per day or conversion rates.

3

In your cover letter, mention your passion for sustainability and food waste reduction, linking it to Too Good To Go's mission.

4

If you've used the Too Good To Go app, mention your personal experience and insight into the customer and partner journey.

5

Prepare a specific example of how you've built rapport with a difficult prospect and turned them into a client, as this directly mirrors the role.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for Too Good To Go's mission to fight food waste and how it aligns with your personal values.", 'Demonstrate your tenacity and success in high-volume prospecting with concrete examples of cold calling achievements.', 'Showcase your ability to build rapport and maintain relationships, especially with small business owners.', 'Emphasize your resilience and emotional intelligence, providing an example of handling rejection or challenging interactions.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Too Good To Go's annual impact report to understand their global and local achievements in reducing food waste.
  • → Familiarize yourself with the food waste problem in Australia, especially in Melbourne, and how the app addresses it.
  • → Look at the Too Good To Go app to see which businesses are already partners in Melbourne's Inner North, and identify gaps.
  • → Research common objections from small businesses about joining food waste apps and prepare counterarguments.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through your approach to a typical day of cold calling and how you prioritize prospects.
2 Describe a time you faced repeated rejection and how you stayed motivated to meet your targets.
3 How would you explain the value of Too Good To Go to a skeptical restaurant owner who is busy and not interested?
4 What strategies do you use to build long-term relationships with partners after the initial sale?
5 How do you stay organized and track your progress when managing a high volume of leads and meetings?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without mentioning Too Good To Go's mission or the specific location (Melbourne Inner North).
  • Focusing only on sales targets without showing empathy for the environmental cause, as the company values passion.
  • Neglecting to mention your full Australian working rights, which is a strict requirement and could disqualify you.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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