Application Guide

How to Apply for Pursuit Campaign Manager

at AECOM

🏢 About AECOM

AECOM is a global infrastructure consulting firm that delivers sustainable legacies through innovative solutions in transportation, water, energy, and the environment. Working here means joining a team of 50,000+ experts committed to creating positive change, with a strong emphasis on collaboration and cutting-edge technology.

About This Role

As a Pursuit Campaign Manager, you'll lead strategic positioning campaigns for critical business opportunities, bridging the gap between marketing and pursuit teams. Your work directly impacts AECOM's ability to win high-stakes projects, making you a key driver of growth and revenue.

💡 A Day in the Life

Your day might start with a stand-up with the pursuit team to review campaign progress, followed by a workshop with stakeholders to refine value propositions. Afternoon could involve analyzing campaign performance data, coordinating with content teams on collateral, and preparing a budget report for the next pursuit.

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Interview Prep

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🎯 Who AECOM Is Looking For

  • Experienced in both pursuit management and marketing, with a proven ability to translate technical insights into compelling value propositions.
  • Strategic thinker who can design and facilitate workshops to align diverse stakeholders around a unified pursuit strategy.
  • Data-driven marketer proficient in SOSTAC framework, campaign KPIs, and performance optimization using AI tools.
  • Self-starter with strong collaboration skills, able to manage budgets and coordinate with brand, content, digital, and social teams.

📝 Tips for Applying to AECOM

1

Highlight specific examples of leading pursuit campaigns that resulted in wins, emphasizing your role in positioning and stakeholder alignment.

2

Demonstrate familiarity with AECOM's project portfolio by referencing a specific sustainable infrastructure project you admire.

3

Showcase your ability to use SOSTAC or similar frameworks by briefly outlining a campaign structure in your cover letter.

4

Quantify your achievements in past roles, especially around campaign ROI, budget management, and win rates.

5

Tailor your resume to emphasize both marketing and pursuit experience, using keywords from the job description like 'value proposition' and 'differentiation'.

✉️ What to Emphasize in Your Cover Letter

['Explain how your blend of pursuit and marketing expertise uniquely qualifies you to lead integrated campaigns.', 'Highlight your experience with data-driven decision-making and AI tools to optimize campaign performance.', "Show enthusiasm for AECOM's mission of building sustainable legacies and connect it to your own values.", 'Provide a brief example of a successful campaign where you aligned cross-functional teams to win a strategic opportunity.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review AECOM's recent press releases and case studies on major infrastructure projects (e.g., HS2, Thames Tideway).
  • → Understand AECOM's sustainability strategy and how it integrates into their pursuit messaging.
  • → Familiarize yourself with AECOM's organizational structure, especially the marketing and pursuit teams' reporting lines.
  • → Look into AECOM's competitors (e.g., Jacobs, Atkins) to anticipate how they differentiate in campaigns.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a time you designed and facilitated a pursuit marketing workshop. What was the outcome?
2 How do you apply the SOSTAC framework to a pursuit campaign? Give a specific example.
3 Describe a situation where you had to align conflicting stakeholder priorities. How did you handle it?
4 What KPIs do you consider most important for a pursuit campaign, and how do you track them?
5 How would you use AI tools to improve campaign effectiveness at AECOM?
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⚠️ Common Mistakes to Avoid

  • Focusing only on marketing experience without demonstrating understanding of the pursuit/sales process.
  • Submitting a generic cover letter that doesn't mention AECOM's specific projects or values.
  • Overlooking the importance of data and AI in the role; failing to show how you've used analytics to drive decisions.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AECOM!

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