Application Guide

How to Apply for Pursuit Campaign Manager

at AECOM

🏢 About AECOM

AECOM is a global infrastructure consulting firm committed to delivering a better world through sustainable and innovative solutions. Working here means contributing to projects that shape communities and the environment, with a strong focus on collaboration and impact. The remote EU-based role offers flexibility while being part of a team that values strategic marketing and pursuit excellence.

About This Role

As a Pursuit Campaign Manager, you will lead the development of integrated marketing campaigns for high-stakes business opportunities, ensuring alignment across stakeholders and a compelling value proposition. Your work directly influences win rates and revenue by translating client insights into actionable strategies, making this a pivotal role in AECOM's growth.

💡 A Day in the Life

A typical day might start with a virtual check-in with the pursuit team to review campaign progress and KPIs, followed by a workshop design session with stakeholders to align on value proposition. Afternoon could involve analyzing market research data to refine messaging, then collaborating with content creators on campaign assets. The day ends with tracking metrics and adjusting tactics for ongoing campaigns.

🎯 Who AECOM Is Looking For

  • Proven experience in both pursuit management and marketing, with the ability to bridge strategic sales and brand messaging.
  • Expert in translating market research and client insights into differentiated positioning and compelling narratives.
  • Self-starter who thrives in fast-paced, remote environments and can independently drive cross-functional collaboration.
  • Familiarity with the SOSTAC framework and a track record of using integrated marketing tactics (e.g., digital, events, content) to support business development.

📝 Tips for Applying to AECOM

1

Highlight specific examples where you designed pursuit workshops that aligned stakeholders and improved win rates.

2

Demonstrate your experience with the SOSTAC framework by mentioning a campaign where you used it to structure strategy and execution.

3

Showcase your ability to work remotely and autonomously by describing how you managed cross-functional teams across time zones.

4

Tailor your resume to emphasize both marketing and pursuit (sales/bid) experience, not just one side.

5

Include quantifiable results from past campaigns, such as increased pipeline value or win rate improvements.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your dual expertise in pursuit strategy and marketing, and how you can align both to drive business growth.', "Explain your understanding of AECOM's mission to build sustainable legacies and how your work can contribute to that.", 'Describe a specific example where you used client insights to craft a winning value proposition.', 'Mention your comfort with remote work and your ability to manage complex campaigns independently.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Review AECOM's recent sustainability reports and major infrastructure projects to understand their focus areas.
  • Look into AECOM's past pursuit wins or case studies to see how they position themselves against competitors.
  • Familiarize yourself with the SOSTAC framework and be ready to discuss how you've applied it in previous roles.
  • Understand the EU market landscape for infrastructure and environmental services, as the role is remote but EU-based.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a time you designed a pursuit workshop. What was your process and outcome?
2 How do you use the SOSTAC framework to develop an integrated marketing campaign?
3 Describe a situation where you had to align stakeholders with conflicting priorities around a pursuit strategy.
4 How do you measure the success of a pursuit campaign? What KPIs do you track?
5 Tell me about a time you used market research to pivot a campaign's narrative. What insights drove the change?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on marketing experience without showing understanding of pursuit/sales processes.
  • Submitting a generic application that doesn't reference AECOM's specific focus on sustainability and innovation.
  • Failing to provide concrete examples of workshops or campaigns you've led; vague descriptions won't stand out.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AECOM!