Application Guide

How to Apply for Pursuit Campaign Manager

at AECOM

🏢 About AECOM

AECOM is a global leader in infrastructure and environmental solutions, known for delivering sustainable legacies through innovative projects like the World Trade Center Transportation Hub and London 2012 Olympics. As a remote-friendly employer, they offer the chance to work on high-impact pursuits that shape communities worldwide, with a culture that values collaboration and cutting-edge thinking.

About This Role

As a Pursuit Campaign Manager, you will lead strategic marketing campaigns for critical business pursuits, using the SOSTAC framework to drive win strategies. This role is pivotal in translating market insights into compelling narratives that differentiate AECOM in competitive bids, directly influencing the company's growth and project portfolio.

💡 A Day in the Life

Your day might start with a stand-up with the capture team to align on pursuit milestones, then dive into analyzing competitor data to refine messaging for an upcoming bid. Afternoon could involve a workshop with technical leads to craft win themes, followed by reviewing campaign performance dashboards and preparing a report for leadership on ROI.

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Interview Prep

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🎯 Who AECOM Is Looking For

  • A strategic thinker with proven ability to convert market research and competitor analysis into powerful positioning that wins contracts.
  • Experienced in both pursuit (capture/bid) and marketing environments, bridging the gap between sales and branding.
  • Self-starter who thrives in fast-paced, deadline-driven settings, managing multiple campaigns simultaneously.
  • Skilled at orchestrating complex stakeholder collaboration across diverse teams (e.g., capture, technical, leadership) to align on win themes.

📝 Tips for Applying to AECOM

1

Highlight specific examples of using the SOSTAC framework (Situation, Objectives, Strategy, Tactics, Action, Control) to drive campaign success in your resume or cover letter.

2

Quantify your impact: mention metrics like win rate improvement, campaign ROI, or number of pursuits supported.

3

Tailor your resume to show experience in both pursuit/capture environments and marketing, emphasizing cross-functional leadership.

4

Research AECOM's recent major projects (e.g., LA 2028 Olympics, Hong Kong-Zhuhai-Macao Bridge) and reference how your skills could enhance their pursuit campaigns.

5

In your cover letter, demonstrate understanding of AECOM's sustainability focus and how you can translate that into compelling pursuit narratives.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your ability to synthesize market insights into a clear, differentiated value proposition that wins competitive bids.', 'Showcase experience with integrated marketing campaigns, specifically using SOSTAC or similar frameworks.', 'Highlight your track record of collaborating with capture teams and senior stakeholders to align on win strategy.', "Express enthusiasm for AECOM's mission of building sustainable legacies and how your background aligns with their infrastructure and environmental focus."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review AECOM's recent press releases and case studies on major infrastructure projects to understand their pursuit themes.
  • → Study AECOM's sustainability and ESG commitments, as these are likely key differentiators in their pursuit narratives.
  • → Familiarize yourself with AECOM's organizational structure (e.g., business lines like Construction Services, Water, Transportation) to understand which teams you'd collaborate with.
  • → Look into AECOM's competitors (e.g., Jacobs, Bechtel, WSP) to anticipate how they position themselves in bids.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a time you used the SOSTAC framework. What was the situation, and how did you measure success?
2 Describe a complex pursuit campaign you led. How did you align cross-functional teams (e.g., technical, marketing, leadership) around a win theme?
3 How do you conduct market research to inform positioning? Give an example of a competitor insight that changed your campaign strategy.
4 Tell me about a time you had to adapt a campaign at the last minute due to changing requirements. How did you handle it?
5 How would you measure the ROI of a pursuit marketing campaign? What KPIs are most important to you?
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⚠️ Common Mistakes to Avoid

  • Being too generic: Avoid vague statements like 'I have great communication skills.' Instead, provide specific examples of campaign leadership and results.
  • Ignoring the pursuit element: Don't focus solely on marketing; emphasize your experience in bid/capture environments and understanding of win strategy.
  • Overlooking metrics: Failing to include quantifiable achievements (e.g., 'increased win rate by 15%') can make your application less compelling.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AECOM!

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