Product Marketing Manager

Core responsibilities:

• Orchestrate go-to-market strategies, positioning, and media buying for ICON's innovative product offerings
• Translate complex technology into clear, impactful value propositions for B2C and B2B audiences
• Develop compelling narratives that drive demand and elevate the ICON brand through cross-functional collaboration
• Build and execute campaigns that generate awareness, drive pipeline growth, and accelerate sales across customer segments

This role creates positive change by translating ICON's innovative construction technology into clear value propositions that drive adoption of sustainable building solutions, potentially reducing environmental impact through more efficient construction methods.

Required qualifications:

• 5+ years of experience in product marketing, brand marketing, or go-to-market roles in fast-paced, innovation-driven environments
• Proven success launching and marketing products that gained market traction and clearly articulated unique value propositions
• Strong analytical and strategic thinking skills with ability to interpret data, customer insights, and market trends
• Hands-on experience with marketing and analytics tools such as HubSpot, Google Analytics, Salesforce, or similar platforms

No specific compensation, perks, or culture highlights mentioned in the posting. The organization emphasizes being an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment.

ICON appears to be a construction technology company focused on innovative building solutions, materials, and technologies for both residential (B2C) and commercial/industrial (B2B) markets.