Application Guide

How to Apply for Product Marketing Director, GRC

at Workiva

🏢 About Workiva

Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact and compliance. Its focus on transparency and innovation makes it a compelling place for mission-driven marketers. With a remote-first culture, you'll collaborate across teams to shape the future of GRC solutions.

About This Role

As Product Marketing Director for GRC, you'll own the go-to-market strategy for risk, audit, and compliance solutions, defining messaging and positioning. You'll partner with competitive intelligence to build battlecards and enable sales teams, directly influencing product direction through customer insights. This role is pivotal in driving adoption of Workiva's GRC platform.

💡 A Day in the Life

You'll start by reviewing competitive intelligence updates and aligning with product teams on upcoming features. Midday, you might lead a messaging workshop with sales enablement or analyze customer feedback to refine positioning. Afternoons often involve creating battlecards or preparing for a product launch, collaborating remotely with teams across time zones.

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🎯 Who Workiva Is Looking For

  • 10+ years of B2B product marketing experience in SaaS, with a focus on risk, audit, or compliance solutions (GRC experience preferred).
  • Proven ability to translate complex buyer insights into compelling positioning and messaging that resonates with enterprise stakeholders.
  • Strong cross-functional leadership skills, capable of aligning product, sales, and marketing teams around a unified go-to-market strategy.
  • Undergraduate degree in marketing or related field; experience creating sales enablement materials like battlecards and sales tools.

📝 Tips for Applying to Workiva

1

Tailor your resume to highlight GRC-specific experience, using keywords like 'governance,' 'risk management,' and 'compliance' to match the job description.

2

In your cover letter, mention a specific example of a go-to-market launch you led for a risk or compliance product, including measurable outcomes.

3

Research Workiva's ESG reporting capabilities and explain how your GRC marketing expertise can amplify their integrated platform story.

4

Showcase your ability to collaborate with competitive intelligence teams by describing how you've used competitor insights to refine positioning.

5

Prepare a portfolio of battlecards or sales tools you've created, as the role emphasizes building these assets.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your direct experience marketing GRC solutions (risk, audit, compliance) and understanding of the regulatory landscape.', 'Highlight your success in turning buyer insights into winning positioning and messaging that drove adoption.', 'Demonstrate your ability to align cross-functional leaders (product, sales, marketing) around a shared go-to-market strategy.', "Express enthusiasm for Workiva's mission of transparency in ESG reporting and how your GRC expertise can contribute."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Familiarize yourself with Workiva's current GRC product offerings (e.g., risk management, audit, compliance) and how they integrate with ESG reporting.
  • → Read recent press releases or blog posts about Workiva's GRC innovations and partnerships to understand their strategic priorities.
  • → Study key competitors in the GRC space (e.g., ServiceNow, MetricStream, RSA Archer) to identify differentiation opportunities.
  • → Review Workiva's company culture and remote work policies on Glassdoor to prepare for questions about collaboration.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you developed a go-to-market strategy for a GRC product. What was your approach to messaging and launch planning?
2 How have you used competitive intelligence to shape product positioning? Give a specific example of a battlecard or sales tool you created.
3 How do you bring customer insights back into the business to influence product direction? Share a concrete outcome.
4 How would you position Workiva's GRC solutions against competitors like ServiceNow or MetricStream?
5 This role involves remote collaboration. How do you ensure alignment across product, sales, and marketing teams when not co-located?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter; failing to mention GRC or ESG experience suggests you're not a strong fit.
  • Avoid overselling SaaS experience without tying it to risk, audit, or compliance—this role demands domain expertise.
  • Don't neglect to showcase cross-functional leadership examples; the role requires influencing without authority.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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