Application Guide

How to Apply for Product Manager - Acquisition (f/m/x) - remote

at refurbed

🏢 About refurbed

refurbed is a fast-growing Austrian marketplace for refurbished electronics, combining sustainability with a top-notch customer experience. With a mission to save the planet by making refurbished tech the first choice, they operate in 24 European markets and have a strong focus on innovation in organic discovery.

About This Role

As Product Manager for Acquisition, you will own the strategy and roadmap for all organic growth channels, including SEO, AI discoverability, and agentic commerce. This role is critical to driving sustainable, cost-efficient customer acquisition across 24 markets and staying ahead of the curve as AI reshapes how users find products.

💡 A Day in the Life

Your day might start with a stand-up with engineers to discuss crawlability issues, followed by analyzing Search Console data for a new market. Afternoon could involve a brainstorming session on how to optimize product feeds for agentic commerce, then a review of content performance across languages. You'll likely end the day by updating the roadmap based on insights from experiments.

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Interview Prep

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🎯 Who refurbed Is Looking For

  • You have 5+ years of product management experience, with a strong focus on SEO, organic growth, or marketplace discoverability, and have worked across multiple markets or languages.
  • You possess deep technical SEO knowledge—crawlability, indexation, site structure—and understand how to scale content strategies across 24 European markets.
  • You are genuinely curious about AI's impact on search, including LLMs, generative engine optimization, entity authority, and agentic commerce, and have experimented with these areas.
  • You are highly analytical, comfortable with A/B testing, performance measurement, and tools like Google Search Console, and can translate data into product decisions.

📝 Tips for Applying to refurbed

1

Highlight specific examples of SEO-driven growth you've led (e.g., improved organic traffic by X%, managed multilingual SEO, or launched a content strategy across multiple markets).

2

Show your understanding of AI discoverability: mention any projects where you optimized for AI assistants (like ChatGPT, Gemini) or experimented with entity-based SEO.

3

Tailor your resume to emphasize product management experience, not just SEO specialist roles—focus on strategy, roadmap ownership, and cross-functional leadership.

4

Demonstrate familiarity with refurbed's business model and markets: mention their 24-country presence, refurbished tech niche, and competitors like Back Market.

5

If possible, include a brief case study or one-pager on how you'd approach organic acquisition for a multi-market marketplace, showing strategic thinking.

✉️ What to Emphasize in Your Cover Letter

["Passion for sustainability and the circular economy, aligning with refurbed's mission to reduce e-waste.", 'Proven track record in driving organic growth through SEO and content strategies across multiple countries.', 'Forward-thinking mindset about AI and search evolution, with concrete ideas on how to prepare for generative engine optimization.', 'Ability to balance technical SEO with user-centric product thinking, and experience working with engineering and marketing teams.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study refurbed's current organic presence: search for key terms like 'refurbished iPhone' in different markets and note their rankings.
  • → Analyze their blog and content strategy: what topics do they cover, and how do they approach multilingual content?
  • → Check out their competitors (e.g., Back Market, Rebuy) to understand the organic landscape and identify gaps.
  • → Read about recent developments in AI search (e.g., Google SGE, ChatGPT search) and how they might impact marketplace discoverability.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you prioritize SEO initiatives across 24 markets with different languages and search behaviors?
2 Describe a time you improved organic traffic significantly—what was your strategy, and how did you measure success?
3 What's your understanding of generative engine optimization (GEO) and how would you apply it at refurbed?
4 How do you approach content localization for SEO without losing brand consistency?
5 Given limited resources, how would you decide between investing in traditional SEO vs. AI discoverability?
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⚠️ Common Mistakes to Avoid

  • Focusing only on technical SEO without showing strategic product thinking—this is a PM role, not a specialist role.
  • Ignoring the AI aspect: failing to mention or show understanding of AI discoverability will signal you're not forward-looking.
  • Being too generic: avoid vague statements about 'improving SEO' without concrete, multi-market examples.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to refurbed!

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