Application Guide

How to Apply for PR & Brand Manager (f/m/x) - remote

at refurbed

🏢 About refurbed

refurbed is Europe’s fastest-growing refurbished tech marketplace, operating in 23 countries with over €2B in GMV and profitable growth. As a remote-first, high-performance team recognized as a Top DACH Employer, they offer the chance to make sustainable consumption the easy choice while enjoying full location autonomy. Working here means directly contributing to reducing CO₂ emissions and making eco-friendly tech accessible to millions.

About This Role

As PR & Brand Manager (maternity cover, 18 months), you’ll own day-to-day relationships with PR agencies across six markets, drive pan-European PR coordination, and lead brand tracking and PR research. Reporting to the Lead Brand Communications, you’ll be the go-to PR expert, collaborating cross-functionally with Marketing, Supply, and Data teams to amplify refurbed’s brand story across Europe. This role is pivotal in maintaining momentum during a key growth phase.

💡 A Day in the Life

You might start with a call with a PR agency in France to review coverage and adjust messaging, then analyze brand tracking data to prepare a report for the Lead Brand Communications. Later, you’d collaborate with the Supply team on a sustainability story, coordinate a press release across markets, and end the day reviewing metrics to optimize the next campaign.

🚀 Application Tools

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Interview Prep

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🎯 Who refurbed Is Looking For

  • Proven experience managing PR agencies across multiple European markets, with a strong network in DACH and beyond.
  • Background in brand tracking, PR research, and data-driven storytelling, ideally in e-commerce, tech, or sustainability.
  • Excellent project management skills, able to coordinate pan-European campaigns and work cross-functionally in a remote-first, fast-paced environment.
  • Native-level German and fluent English (additional European languages a plus), with a passion for sustainability and circular economy.

📝 Tips for Applying to refurbed

1

Highlight specific examples of managing PR agencies in at least 3–4 European markets, including results like coverage, share of voice, or brand lift.

2

Show familiarity with refurbed’s mission and recent campaigns—mention how you’d amplify their sustainable consumption message across Europe.

3

Emphasize your ability to work remotely and autonomously, as refurbed is remote-first and values ownership; share how you’ve thrived in similar setups.

4

Quantify your experience with brand tracking tools (e.g., Brandwatch, YouGov) and PR research methodologies in your CV or cover letter.

5

Address the maternity cover nature directly: express enthusiasm for a fixed-term 18-month contract and your ability to onboard quickly and deliver impact.

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience coordinating PR agencies across multiple European markets, with concrete metrics (e.g., increased media coverage by X% in Y markets).', 'A specific example of how you used brand tracking or PR research to inform strategy and improve brand perception.', 'Your alignment with refurbed’s mission—tie your personal commitment to sustainability to their goal of making eco-friendly tech mainstream.', 'Your ability to thrive in a remote-first, high-performance culture: demonstrate autonomy, cross-functional collaboration, and fast execution.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore refurbed’s website, blog, and social media to understand their tone of voice, recent campaigns, and key markets (especially DACH).
  • → Read press releases and media coverage about refurbed’s funding, expansion, and sustainability impact to speak credibly about their journey.
  • → Research the refurbished tech market and competitors (e.g., Back Market) to identify PR opportunities and challenges unique to refurbed.
  • → Look up the Lead Brand Communications and other team members on LinkedIn to understand their backgrounds and potential interview style.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you manage PR agencies across six markets with differing media landscapes and cultural nuances?
2 Describe a time you used brand tracking data to pivot a PR strategy—what was the outcome?
3 How would you coordinate a pan-European PR campaign for a new product launch or sustainability milestone?
4 What’s your approach to building relationships with internal teams (Marketing, Supply, Data) to ensure PR aligns with business goals?
5 Why refurbed, and how would you bring their brand story to life in a way that resonates across Europe?
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⚠️ Common Mistakes to Avoid

  • Applying with a generic PR cover letter that doesn’t mention refurbed’s mission, markets, or the maternity cover aspect.
  • Failing to demonstrate multi-market PR experience—this role requires coordination across at least six countries, so lack of European scope is a red flag.
  • Ignoring the remote-first, high-performance culture: candidates who emphasize a need for constant structure or micromanagement may not fit.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to refurbed!

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