Application Guide

How to Apply for PA Director of Communications & Digital Strategy

at Teach Plus

🏢 About Teach Plus

Teach Plus is a national nonprofit that empowers experienced teachers to influence policy and practice, advancing equity and student success. Their unique focus on teacher leadership and advocacy makes them a mission-driven workplace where communications directly impact educational change.

About This Role

As PA Director of Communications & Digital Strategy, you'll lead the development and execution of a comprehensive 12-month communications plan, manage multi-channel content, and oversee CRM operations. This role is impactful because you'll amplify teacher voices, translate complex policy into compelling stories, and drive engagement across Pennsylvania.

💡 A Day in the Life

A typical day might start with reviewing analytics from the latest newsletter and social media posts, then collaborating with the policy team to draft a press release on a new teacher initiative. Afternoon meetings could involve planning a digital campaign with an external agency and segmenting email lists in Salesforce for an upcoming advocacy alert.

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🎯 Who Teach Plus Is Looking For

  • A strategic communicator with 5+ years of experience designing and executing multi-channel communications strategies, preferably in education or nonprofit sectors.
  • An exceptional storyteller who can distill policy jargon into clear, engaging narratives for diverse audiences including teachers, policymakers, and donors.
  • A data-driven manager proficient in CRM platforms like Salesforce, with skills in audience segmentation and analytics to optimize engagement.
  • A collaborative project manager who can juggle multiple priorities, lead external agency relationships, and work remotely with a distributed team.

📝 Tips for Applying to Teach Plus

1

Highlight specific examples of 12-month communications strategies you've led, including measurable outcomes like increased engagement or brand awareness.

2

Demonstrate your ability to translate complex policy into accessible content by sharing a sample writing piece or portfolio that simplifies an education issue.

3

Showcase your CRM expertise by detailing how you've used Salesforce for segmentation, campaign tracking, or reporting in past roles.

4

Tailor your resume to emphasize experience with newsletters, social media, and digital platforms, as these are core to the job.

5

Research Teach Plus's recent campaigns and mention how your skills align with their current priorities, such as teacher retention or equity initiatives.

✉️ What to Emphasize in Your Cover Letter

["Your passion for education equity and teacher leadership, and how it aligns with Teach Plus's mission.", "Concrete examples of strategic communications plans you've executed, especially those that drove engagement or policy change.", 'Your experience with CRM systems and data-driven decision making to optimize communications.', 'Your ability to work collaboratively in a remote environment and manage multiple stakeholders.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Teach Plus's website and blog to understand their current messaging, campaigns, and tone.
  • → Read recent reports or news articles about teacher policy issues in Pennsylvania to show local context.
  • → Explore their social media channels to see how they engage with teachers and policymakers.
  • → Look into their annual reports or impact metrics to understand how they measure success.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would design a 12-month communications strategy for Teach Plus Pennsylvania.
2 How do you approach translating complex policy issues into compelling stories for different audiences?
3 Describe a time you used CRM data to improve a campaign's performance. What metrics did you track?
4 How do you prioritize competing demands when managing multiple communications channels?
5 What experience do you have working with external agencies or vendors, and how do you ensure alignment?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't reference Teach Plus's mission or Pennsylvania focus.
  • Failing to provide specific examples of communications strategies and their outcomes.
  • Overlooking the CRM requirement; if you lack Salesforce experience, mention transferable skills with other CRMs.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Teach Plus!

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