Application Guide

How to Apply for Organizing Campaign Coordinator

at Service Employees International Union - SEIU

🏢 About Service Employees International Union - SEIU

SEIU is one of the largest and most progressive labor unions in the U.S., representing nearly 2 million workers in healthcare, public sector, and property services. It is uniquely committed to building a Just Society by uprooting structural racism and economic inequality through collective worker power. Working here means joining a movement that fights for dignity and respect for all working people.

About This Role

As an Organizing Campaign Coordinator, you will lead high-stakes external organizing campaigns that directly grow union membership and worker power. You will be responsible for developing campaign strategy, managing field staff and operations, and ensuring data-driven decision-making. This role is critical to SEIU's mission of empowering workers to win better wages, benefits, and working conditions.

💡 A Day in the Life

A typical day might start with a morning check-in with field staff to review the previous day's numbers and set goals. You'd then analyze campaign data, adjust tactics, and meet with community partners or worker leaders. Afternoons often involve coaching organizers, troubleshooting barriers, and preparing reports for senior leadership. Evenings may include attending worker meetings or actions.

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Interview Prep

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🎯 Who Service Employees International Union - SEIU Is Looking For

  • A seasoned labor organizer with at least 5 years of external organizing experience, including 3 years leading campaigns from planning to execution.
  • A proven leader of field teams—able to recruit, train, and motivate staff while fostering an inclusive, accountable team culture.
  • Data-savvy and comfortable using campaign data to track progress, analyze strengths/weaknesses, and make strategic pivots.
  • Deeply committed to racial and economic justice, with a track record of centering equity in campaign strategy and team management.

📝 Tips for Applying to Service Employees International Union - SEIU

1

Highlight specific external organizing campaigns you've led, including the number of workers organized, tactics used, and outcomes achieved.

2

Demonstrate your data management skills by mentioning tools (e.g., VAN, EveryAction) and how you used data to drive campaign decisions.

3

Show your commitment to equity by describing how you've intentionally built diverse teams or centered marginalized workers in campaigns.

4

Tailor your resume to emphasize leadership of field teams—include numbers of staff managed, training programs developed, and how you handled underperformance.

5

Address any gaps in experience directly: if you have 4 years external + 1 year internal, clearly frame how internal experience complements external work.

✉️ What to Emphasize in Your Cover Letter

["Your passion for SEIU's mission of fighting structural racism and building worker power—connect it to your own organizing experience.", "Specific examples of campaigns you've coordinated, emphasizing your role in strategy development, field management, and data analysis.", "How you've recruited, trained, and mentored staff to build a collaborative, high-performing team.", 'Your ability to adapt quickly—cite a time you recalibrated a campaign based on data or changing conditions.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study SEIU's current major campaigns (e.g., Fight for $15, Justice for Janitors, or healthcare worker organizing) to understand their priorities.
  • → Read SEIU's public statements on racial justice and their commitment to uprooting structural racism within the union and in organizing.
  • → Research the specific industry or sector you'd likely be organizing (e.g., healthcare, property services) and recent union wins or challenges in that field.
  • → Look into SEIU's internal leadership structure and how organizing campaigns connect to broader political and legislative strategies.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you led a complex external organizing campaign from start to finish. What was your strategy, and how did you adapt?
2 How do you use data to make real-time decisions in a campaign? Give a specific example.
3 Tell me about a time you managed a difficult team member or resolved conflict within a field team.
4 How do you incorporate racial justice and equity into your organizing work and team management?
5 What systems have you created for tracking campaign progress and reporting to stakeholders?
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⚠️ Common Mistakes to Avoid

  • Focusing only on your own accomplishments without showing how you developed and supported your team.
  • Downplaying the importance of data—this role requires a data-driven approach, so avoid vague statements about 'tracking progress'.
  • Treating organizing as purely transactional; SEIU values movement-building and racial justice—your application must reflect that commitment.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Service Employees International Union - SEIU!

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