Application Guide

How to Apply for National Digital Program Manager, CRM Outreach

at Service Employees International Union - SEIU

🏢 About Service Employees International Union - SEIU

SEIU is a union of 2 million diverse members fighting for a Just Society through worker power and collective action. Working here means using your digital skills to advance racial and economic justice, supporting healthcare workers, public sector employees, and property service workers in their fight for dignity and fair treatment.

About This Role

As National Digital Program Manager for CRM Outreach, you'll orchestrate SEIU's mass email and SMS communications to mobilize members and supporters. Your work directly impacts union campaigns, from contract fights to political action, by translating complex policy into compelling digital content that drives real-world engagement.

💡 A Day in the Life

You'll start by reviewing the national email schedule and prioritizing urgent campaign messages. Midday, you might lead a team standup to align on testing plans and content development, then dive into building an SMS automation for a rapid response action. Afternoons often involve analyzing performance data from recent sends and coordinating with field organizers to ensure digital and on-the-ground efforts are synchronized.

🚀 Application Tools

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Interview Prep

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🎯 Who Service Employees International Union - SEIU Is Looking For

  • Experienced with Bonterra EveryAction or Action Network, including complex list segmentation, multivariate testing, and automation workflows
  • Skilled at writing high-converting email and SMS copy that balances storytelling with data-driven calls to action
  • Able to manage multiple high-stakes projects under tight deadlines, typical of fast-paced campaign environments
  • Comfortable with AI accelerators and emerging digital tools to optimize outreach and team productivity

📝 Tips for Applying to Service Employees International Union - SEIU

1

Highlight specific CRM campaigns you've led, including metrics like open rates, conversion rates, and list growth

2

Showcase experience with union or progressive political campaigns—mention any work with labor organizing or social justice movements

3

Demonstrate team management by describing how you've supervised digital practitioners and balanced competing priorities

4

Include examples of A/B testing or multivariate testing you've executed and the results achieved

5

Tailor your resume to emphasize digital mobilization for advocacy or membership organizations, not just marketing

✉️ What to Emphasize in Your Cover Letter

["Express passion for SEIU's mission of fighting structural racism and building worker power", 'Detail specific CRM projects where you drove engagement or growth, with quantifiable outcomes', 'Explain your approach to integrating digital outreach with on-the-ground organizing', 'Mention any experience with SMS and email in high-pressure political or labor campaigns']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read SEIU's latest contract campaigns and political priorities on their website
  • → Familiarize yourself with SEIU's digital presence—subscribe to their emails and follow their social media
  • → Review recent news about SEIU's involvement in national labor or social justice movements
  • → Understand the role of CRM in union organizing and how digital tools support member engagement
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you manage conflicting priorities from different departments for the national email calendar?
2 Describe a time you used A/B testing to improve a campaign's performance. What did you learn?
3 How do you ensure digital content is accessible and inclusive for a diverse membership?
4 Walk us through your process for developing a rapid-response SMS for a breaking news event.
5 How have you supervised a team while also executing hands-on digital work?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter without connecting to SEIU's mission or union context
  • Overemphasizing corporate marketing experience without showing understanding of organizing or advocacy
  • Neglecting to provide specific metrics or examples of CRM success in your resume

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Service Employees International Union - SEIU!

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