Application Guide

How to Apply for Markets Lead (Markets & Demand Planning) (f/m/x) - remote

at refurbed

🏢 About refurbed

refurbed is a fast-growing Austrian marketplace for refurbished electronics, combining sustainability with affordability. The company's mission is to make refurbished tech the first choice globally, reducing e-waste while offering high-quality products. Working here means contributing to a circular economy in a dynamic, remote-first environment.

About This Role

As Markets Lead, you will own the end-to-end marketing strategy for a cluster of markets, driving growth and efficiency. You'll blend data-driven demand forecasting with upper-funnel media strategy, acting as the commercial bridge between marketing and business planning. This role is pivotal in scaling refurbed's impact across Europe.

💡 A Day in the Life

Start by reviewing market KPIs and dashboards to assess performance against forecasts. Mid-morning, you might meet with the brand team to align on an upcoming campaign, then dive into a demand planning model, adjusting for seasonality. Afternoon could involve a call with an agency to optimize media spend, followed by a cross-functional sync to prepare quarterly budget projections.

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Interview Prep

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🎯 Who refurbed Is Looking For

  • 5–7 years in commercial strategy, performance marketing, or demand planning within e-commerce or marketplaces
  • Expert in data analysis with advanced Excel and BI tools (Looker or similar), able to turn data into actionable forecasts
  • Deep understanding of marketing metrics and e-commerce funnel KPIs, with experience in media strategy and agency coordination
  • Specialized knowledge of Southern European or Northern & Western European market dynamics and consumer behavior

📝 Tips for Applying to refurbed

1

Quantify your impact: Use specific metrics (e.g., 'Increased ROAS by 20% in Spain through targeted campaigns') to demonstrate your data-driven approach.

2

Show market expertise: In your resume or cover letter, explicitly mention which European markets you've worked with and how you adapted strategies to local consumer behavior.

3

Highlight cross-functional collaboration: Emphasize experience working with brand teams, agencies, and finance to align marketing and demand planning.

4

Prepare a mini-case: Be ready to discuss how you would forecast demand for a new product launch in a specific market, considering seasonality and risks.

5

Demonstrate sustainability alignment: Mention any passion for or experience in circular economy or sustainable business models, as refurbed's mission is core to its brand.

✉️ What to Emphasize in Your Cover Letter

['Your experience with data-driven demand forecasting and how it improved business outcomes (e.g., reduced stockouts or optimized ad spend).', 'Specific examples of leading a market cluster to growth, including media strategy and budget planning.', 'Your familiarity with the European market you specialize in, citing cultural nuances that influenced your marketing approach.', "Why you're excited about refurbed's mission to reduce e-waste and how your work can contribute to that goal."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read refurbed's blog and press releases to understand their brand voice and recent growth milestones.
  • → Study their competitors (e.g., Back Market, Rebuy) to see how refurbed differentiates itself in the refurbished tech space.
  • → Familiarize yourself with the European regulatory landscape for refurbished electronics (e.g., WEEE directive).
  • → Check out refurbed's careers page and LinkedIn to understand their company culture and values, especially around sustainability.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would create a demand forecast for a market cluster, including data sources and risk scenarios.
2 Describe a time you optimized an upper-funnel media strategy. What metrics did you use to measure success?
3 How do you balance short-term growth targets with long-term sustainable success in a market?
4 Tell us about a challenging cross-functional project where you aligned marketing, sales, and finance on a common goal.
5 How would you adapt refurbed's marketing strategy for a new European market you haven't worked in before?
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⚠️ Common Mistakes to Avoid

  • Don't be generic: Avoid vague statements like 'I love marketing' without linking to e-commerce or marketplace experience.
  • Don't ignore the data focus: Emphasize your analytical skills; this role is heavy on forecasting and metrics.
  • Don't neglect market specifics: Failing to mention which European markets you know or how you'd approach a new one shows lack of preparation.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to refurbed!

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