Lifecycle Marketing Manager

• Own activation, onboarding, and retention strategy across Pickup and Mail-In products, partnering with Acquisition and content teams.
• Own lifecycle execution end-to-end (email, SMS, journey building, QA) and identify automation/AI opportunities.
• Partner with creative and content teams to create inspiring, educational member communications across channels.
• Drive progress toward a fully connected lifecycle system for timely, intentional member interactions.

This role directly helps members waste less by creating engaging, educational experiences that drive long-term retention, ultimately reducing landfill waste and supporting local nonprofits through material donations.

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs end-to-end.
• Hands-on Iterable platform experience.
• Track record of using data to investigate and make decisions.
• Comfortable setting strategy and personally executing email, SMS, journey building, and QA.

Comprehensive healthcare (medical, vision, dental), flexible vacation and sick leave, paid holidays, paid parental leave, transportation FSA, life insurance, disability, EAP, Ridwell subscription discount, 401(k), stock option plan. Compensation range not specified.

Ridwell is a B Corp-certified service that makes it easy to reuse and recycle items not collected by cities, connecting materials with sustainable partners. Their mission is to empower communities to waste less and create a future without waste.