Application Guide
How to Apply for Lead Program Manager - GTM Acceleration
at Workiva
🏢 About Workiva
Workiva is a leader in streamlining integrated ESG reporting, helping organizations achieve transparency in climate impact and compliance. Its focus on sustainability and innovation makes it a compelling place for mission-driven professionals.
About This Role
As Lead Program Manager for GTM Acceleration, you'll drive growth and efficiency by leading cross-functional initiatives like lead-to-cash optimization and AI for Sales. Your work directly impacts revenue intelligence and customer lifecycle, making you central to Workiva's scaling efforts.
💡 A Day in the Life
A typical day might start with a stand-up with your cross-functional team to track program milestones, followed by a stakeholder meeting to align on GTM process improvements. Afternoon could involve diving into data from Salesforce and Gong to identify revenue intelligence opportunities, then wrapping up with a review of AI for Sales pilot results.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- 8+ years leading large-scale GTM or RevOps programs at a public SaaS company >$1B revenue.
- Deep expertise in lead-to-cash processes and enterprise system implementations (Salesforce, Marketo, Gong, Gainsight).
- Proven ability to engage and influence senior stakeholders with strong communication and planning skills.
- Bachelor's degree in Business, Marketing, Operations, or equivalent experience.
📝 Tips for Applying to Workiva
Highlight specific examples of lead-to-cash programs you've led, including metrics on efficiency gains.
Emphasize experience with AI for Sales or revenue intelligence tools, as it's a key initiative.
Showcase cross-functional leadership by detailing how you coordinated GTM, RevOps, and IT teams.
Tailor your resume to include keywords like 'GTM acceleration', 'customer lifecycle optimization', and 'system implementations'.
Mention any experience with ESG or sustainability reporting, even tangentially, to align with Workiva's mission.
✉️ What to Emphasize in Your Cover Letter
['Your proven track record in scaling GTM programs at a public SaaS company.', "How your experience with lead-to-cash and revenue intelligence directly addresses Workiva's goals.", 'Your ability to drive cross-functional initiatives and engage senior stakeholders.', "Your alignment with Workiva's mission of transparency and sustainability."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read Workiva's latest ESG report to understand their product and mission.
- → Explore how Workiva's platform integrates with Salesforce and other tools.
- → Research Workiva's recent growth milestones and any news about AI initiatives.
- → Understand the competitive landscape for ESG reporting and compliance software.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't focus solely on project management; emphasize strategic program leadership and business impact.
- Avoid vague descriptions of GTM experience; be specific about systems, scale, and results.
- Don't neglect the ESG aspect—showing interest in sustainability is a plus, but don't fake it.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!