Application Guide

How to Apply for Influencer Strategy Director - AntiSocial

at Thinkingbox

🏢 About Thinkingbox

AntiSocial, part of the Thinkingbox family, is a social-first digital marketing agency that blends creativity, culture, and innovation to deliver bold campaigns for top brands. With a vibrant, inclusive culture—complete with office dogs and monthly events—it's a place where creative thinkers thrive. Working here means shaping the future of social and influencer marketing alongside a diverse, collaborative team.

About This Role

As Influencer Strategy Director, you'll define and lead influencer and creator strategies for a portfolio of clients, blending cultural intelligence, strategic thinking, and platform expertise. You'll be the strategic lead, collaborating with Social, Creative, Account, and Production teams to shape campaigns from ideation to execution and reporting. This role is pivotal in building meaningful audience connections and driving measurable impact for leading brands.

💡 A Day in the Life

A typical day might involve brainstorming creative influencer concepts with the social and creative teams, analyzing campaign performance data to optimize a live program, and meeting with clients to present strategic recommendations. You'll also spend time researching emerging creators and trends to keep your strategies fresh and culturally relevant.

🚀 Application Tools

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Interview Prep

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🎯 Who Thinkingbox Is Looking For

  • 6+ years of experience in influencer marketing or creator strategy, with a proven track record of developing and executing successful campaigns for major brands.
  • Deep understanding of creator ecosystems across platforms like TikTok, Instagram, YouTube, and emerging channels, including trends, monetization, and community dynamics.
  • Strong strategic and analytical skills, able to translate cultural insights into actionable creator programs and measure their impact.
  • Excellent collaborator and communicator, comfortable leading cross-functional teams and presenting to clients.
  • Passion for social-first creativity and a pulse on emerging trends in digital culture.

📝 Tips for Applying to Thinkingbox

1

Highlight specific influencer campaigns you've led, including metrics like engagement, reach, and conversion, to demonstrate measurable impact.

2

Showcase your platform expertise by referencing recent trends or creator partnerships you admire, proving you're culturally plugged in.

3

Tailor your resume and cover letter to emphasize collaboration with creative, social, and production teams, as this role is highly cross-functional.

4

Research AntiSocial's client roster and recent work; mention how you'd approach influencer strategy for one of their brands to show initiative.

5

In your application, reflect AntiSocial's fun, inclusive culture—perhaps mention a creative hobby or passion that aligns with their vibrant vibe.

✉️ What to Emphasize in Your Cover Letter

1. Your experience leading influencer strategy end-to-end for major brands, with concrete results. 2. Your ability to blend cultural intelligence with data to drive creator programs. 3. How you've collaborated with cross-functional teams to execute campaigns. 4. Why AntiSocial's social-first, creative culture excites you and how you'd contribute to it.

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore AntiSocial's website and social channels to understand their client work, tone, and recent campaigns.
  • → Research Thinkingbox, their parent company, to grasp the broader creative and strategic capabilities.
  • → Identify key influencer trends in 2024, especially in Canada, to speak knowledgeably about the landscape.
  • → Look up AntiSocial's team on LinkedIn to understand their backgrounds and potential interviewers.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach building an influencer strategy for a new client in a competitive category?
2 Can you walk us through a successful influencer campaign you led, from ideation to reporting?
3 How do you stay ahead of emerging platforms and creator trends?
4 Describe a time you had to pivot an influencer campaign mid-flight due to performance or cultural shifts.
5 How would you collaborate with our creative and social teams to ensure influencer content aligns with brand voice?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on vanity metrics like follower count without tying to business impact.
  • Showing a lack of awareness of current creator trends or platform updates.
  • Being overly formal or corporate in your application—AntiSocial values creativity and personality.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Thinkingbox!

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