Application Guide

How to Apply for Senior Account Executive - Florida/Georgia

at Project Wayfinder

🏢 About Project Wayfinder

Project Wayfinder is a mission-driven organization dedicated to purpose learning, helping students discover their sense of meaning and direction. Their evidence-based curriculum and tools empower educators to foster whole child development, making them a unique player in the K-12 edtech space. Working here means contributing to a transformative educational movement.

About This Role

As a Senior Account Executive for Florida/Georgia, you will drive revenue by securing partnerships with school districts, managing complex multi-stakeholder sales cycles, and expanding Wayfinder's impact in the region. Your work directly enables students to access purpose learning, making this role both commercially critical and socially impactful.

💡 A Day in the Life

Your day starts with checking pipeline and prioritizing outreach to district contacts in FL/GA. You might have virtual meetings with principals or curriculum directors, followed by internal syncs with your sales team. Afternoons are for prospecting, preparing proposals, and possibly attending a local education conference to network. You end the day updating CRM and planning the next day's strategy.

🚀 Application Tools

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Interview Prep

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🎯 Who Project Wayfinder Is Looking For

  • Proven closer with 5+ years of quota-carrying sales experience in FL/GA K-12 edtech, specifically selling whole child solutions like SEL, MTSS, or college readiness.
  • Strategic territory owner who can prospect, build pipeline, and navigate multi-stakeholder district sales (superintendents, curriculum directors, principals).
  • Self-motivated remote worker with strong organizational skills and a knack for building lasting relationships with educators.
  • Deep familiarity with Florida and Georgia education systems, including key decision-makers and funding cycles.

📝 Tips for Applying to Project Wayfinder

1

Tailor your resume to highlight specific FL/GA district wins and quota achievements; include dollar amounts and percentage of target exceeded.

2

In your cover letter, mention a specific challenge in FL/GA education (e.g., post-pandemic SEL needs) and how you've addressed similar issues.

3

Prepare a 1-page 'territory plan' outlining your approach to prospecting and closing in FL/GA, referencing Wayfinder's mission.

4

Research Wayfinder's curriculum and case studies to demonstrate genuine interest and understanding during interviews.

5

Network with current or former Wayfinder employees on LinkedIn to gain insider insights and potentially get a referral.

✉️ What to Emphasize in Your Cover Letter

["Your passion for purpose learning and student development, aligning with Wayfinder's mission.", 'Specific examples of exceeding sales targets in FL/GA K-12 edtech, including district-level deals.', 'Your strategic approach to territory management and building relationships with educators.', 'Knowledge of FL/GA education landscape: funding, key initiatives, and decision-making processes.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Wayfinder's blog and case studies to understand their impact and language around purpose learning.
  • → Look up recent news about FL/GA education funding, especially for SEL and whole child initiatives.
  • → Identify Wayfinder's competitors in the region (e.g., Naviance, Panorama) and understand their positioning.
  • → Review the LinkedIn profiles of your potential interviewers to find common ground.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a recent complex district sale in FL/GA. How did you manage multiple stakeholders?
2 How do you prospect and build pipeline in a remote territory? What tools do you use?
3 How do you align Wayfinder's purpose learning solution with district needs like SEL or college readiness?
4 Describe a time you exceeded a challenging quota. What strategies did you employ?
5 How would you approach a school district that is hesitant to adopt new curriculum due to budget constraints?
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⚠️ Common Mistakes to Avoid

  • Not showing specific knowledge of FL/GA education systems: avoid generic edtech experience.
  • Failing to demonstrate a consultative sales approach; this role requires partnership, not just transactional selling.
  • Neglecting to mention remote work self-discipline and time management; prove you can thrive without micromanagement.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Wayfinder!

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