Application Guide

How to Apply for Marketing Manager - EdTech (French fluent 🇫🇷)

at Paradox

🏢 About Paradox

Paradox is a conversational AI platform that helps enterprises automate recruiting and HR processes. They're known for building AI that actually works in practice, not just in demos, and they value hands-on execution over big-name credentials. Working here means you'll be at the intersection of EdTech and cutting-edge AI, with a strong emphasis on ownership and impact.

About This Role

As Marketing Manager for EdTech, you'll own the full funnel for French-speaking markets, running campaigns hands-on from strategy to analysis. You'll use AI tools daily to create assets, automate reporting, and quickly pivot based on data. This role is high-impact because you're directly responsible for growth in a key language market, with the autonomy to experiment and optimize fast.

💡 A Day in the Life

You start by checking campaign performance in Looker Studio and GA4, then use Claude to draft ad copy variations for a French-language LinkedIn campaign. Mid-morning, you meet with the Growth team to align on targeting, then spend the afternoon building a landing page in your CMS and setting up A/B tests. You end the day by analyzing data from a just-launched email automation and preparing a report with recommendations for next week.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Paradox

Interview Prep

Practice questions for this role

🎯 Who Paradox Is Looking For

  • You have 3-5 years of marketing experience with a proven track record of building campaigns, landing pages, and automations yourself (not just managing agencies).
  • You're fluent in French and English, and comfortable creating content and targeting ads for a French-speaking audience in the EdTech space.
  • You actively use AI tools (e.g., Claude, ChatGPT) to speed up your work—whether generating ad copy, building dashboards, or analyzing data.
  • You're data-driven: you can pull insights from GA4, ad platforms, and Looker Studio, and you're not afraid to reallocate budget mid-campaign based on performance.

📝 Tips for Applying to Paradox

1

Submit a portfolio of campaigns you've built and shipped—include metrics, screenshots, and your specific role (e.g., 'I built this landing page in Unbounce and set up the Facebook ad campaign that drove 500 leads').

2

In your cover letter, mention a specific AI tool you use daily and how it helps you create leverage (e.g., 'I use Claude to generate 10 ad variations in 5 minutes, then A/B test them').

3

Tailor your resume to show hands-on execution: highlight specific channels you've owned (paid, organic, lifecycle) and results like ROI, conversion rates, or cost per lead.

4

Since the role is remote, demonstrate your ability to coordinate cross-functionally—mention how you've worked with Growth, Social, or Content teams to align campaigns.

5

Research Paradox's own AI product (e.g., Olivia) and mention how you'd apply similar AI-driven efficiency to your marketing work.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your hands-on execution: give an example of a campaign you built from scratch, including the tools you used and the measurable results.', 'Highlight your French fluency and any experience marketing to French-speaking audiences, especially in EdTech or B2B.', 'Show your comfort with data: mention how you use GA4, Looker, or ad platform data to make real-time budget decisions.', "Explain how you leverage AI in your daily workflow—be specific (e.g., 'I use AI to automate reporting, generate creative, or optimize ad targeting')."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Paradox's website and product (especially Olivia, their AI recruiter) to understand the value proposition and target audience.
  • → Read case studies or blog posts about how Paradox's AI is used in EdTech or HR—this will help you speak knowledgeably about the market.
  • → Check out their LinkedIn or social media presence in French to see how they currently communicate with French-speaking audiences.
  • → Look up recent news or funding rounds for Paradox to understand their growth stage and priorities.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a campaign you built from brief to analysis—what was your role, what tools did you use, and what were the results?
2 How do you use AI tools in your marketing work? Give a specific example of a time AI helped you solve a problem or create leverage.
3 How would you approach growing Paradox's French-speaking user base? What channels would you prioritize and why?
4 Tell me about a time you had to reallocate budget mid-campaign based on performance data. How did you decide and what happened?
5 How do you coordinate with other teams (e.g., Growth, Social, Content) to ensure channels reinforce each other? Give an example.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter—this role is highly specific about AI and hands-on execution, so tailor every word to show you understand their needs.
  • Don't focus only on strategy without evidence of execution. They want to see that you've built things yourself, not just managed others.
  • Don't ignore the French requirement—if you're not fully fluent, don't apply. If you are, make sure your application materials are in French where appropriate.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Paradox!

← Back to Job Listing Apply Now →