Application Guide

How to Apply for Director, Enterprise Marketing Campaigns

at Makeawishamerica

🏢 About Makeawishamerica

Make-A-Wish America is a globally recognized nonprofit that grants life-changing wishes for children with critical illnesses. Working here means contributing to a mission-driven organization with a powerful brand and a culture of compassion, creativity, and impact.

About This Role

As Director of Enterprise Marketing Campaigns, you will orchestrate large-scale, multi-channel campaigns that drive awareness, engagement, and revenue for the organization. This role is pivotal in aligning marketing strategy with organizational priorities and ensuring measurable impact across all touchpoints.

💡 A Day in the Life

Your day might start with a stand-up with campaign managers to review progress on current initiatives, followed by a meeting with agency partners to discuss creative concepts for an upcoming integrated campaign. Afternoon could involve analyzing performance dashboards, preparing a presentation for the CMO on quarterly KPIs, and mentoring a direct report on their career development plan.

🚀 Application Tools

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Interview Prep

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🎯 Who Makeawishamerica Is Looking For

  • A strategic thinker with 10+ years in marketing or brand management, ideally in a nonprofit or mission-driven environment.
  • Proven experience leading national-scale, integrated campaigns that span digital, print, events, and partnerships.
  • A seasoned people leader with 5+ years managing teams, mentoring talent, and fostering cross-functional collaboration.
  • Data-driven and ROI-focused, with a track record of optimizing campaign performance and reporting to senior leadership.

📝 Tips for Applying to Makeawishamerica

1

Highlight specific examples of enterprise-level campaigns you led, including budget size, channels used, and measurable results (e.g., revenue lift, engagement rates).

2

Emphasize your experience with long-term planning (18–24 month roadmaps) and how you balanced competing priorities.

3

Showcase your ability to work with agency partners and manage complex stakeholder relationships—use concrete examples.

4

Tailor your resume to include nonprofit or cause-related marketing experience, even if it's volunteer work or board service.

5

In your cover letter, connect your personal motivation to Make-A-Wish's mission—show genuine passion for the cause.

✉️ What to Emphasize in Your Cover Letter

['Your strategic approach to integrated campaign planning and execution at scale.', 'Your leadership philosophy and examples of mentoring teams to achieve ambitious goals.', 'Your experience with KPI-driven performance management and ROI reporting.', "Your alignment with Make-A-Wish's mission and your understanding of the nonprofit landscape."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Make-A-Wish's recent annual report to understand their current priorities, revenue streams, and key campaigns.
  • → Study their marketing channels (social media, email, website) to see how they currently engage donors and supporters.
  • → Look into their wish-granting stories and how they are used in marketing—understand the emotional core of the brand.
  • → Research the competitive landscape of wish-granting nonprofits and how Make-A-Wish differentiates itself.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would develop a 18-month campaign roadmap for a national nonprofit like Make-A-Wish.
2 Describe a time you had to mobilize a cross-functional team to meet a tight deadline—how did you ensure alignment?
3 How do you measure the success of an integrated campaign? Provide specific KPIs and how you've used them to improve.
4 Tell me about a campaign that didn't meet its goals. What did you learn and how did you pivot?
5 How would you balance revenue objectives with brand-building in a mission-driven organization?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing Make-A-Wish's mission or specific marketing initiatives.
  • Overlooking the importance of ROI and data—this role requires a results-oriented mindset, not just creative flair.
  • Failing to showcase leadership experience—this is a director role, so examples of team management and mentorship are critical.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Makeawishamerica!

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