About Madhappy

Madhappy is a Los Angeles-based clothing brand built around an optimistic ideology and a community of optimists. It operates permanent and seasonal retail spaces, publishes Local Optimist magazine, and supports mental health research through the Madhappy Foundation. Working there means contributing to a brand that treats apparel, events, and print as ways to explore personal expression and improved mental health.

About the role

This is a freelance, ongoing contract role creating primarily digital marketing assets for Madhappy's owned channels: email, social, and website. You will work with Marketing, Creative, and Ecommerce teams to turn campaigns, product launches, and brand moments into polished, on-brand visuals. The output directly shapes how the brand shows up across its digital touchpoints.

A typical day

A typical day likely involves designing email layouts, social graphics, and website banners for a campaign or product launch, then reviewing them with the Marketing, Creative, and Ecommerce teams. You would revise assets based on feedback and prepare final files for each owned channel. The exact rhythm depends on the campaign calendar, so ask about typical timelines and handoff processes in the interview.

Who Madhappy is looking for

Has a portfolio of digital-first marketing design across email, social, and web, not just print or packaging.
Can translate a campaign or product launch into cohesive assets for multiple channels while keeping the brand's visual identity consistent.
Is comfortable working on an ongoing freelance basis and collaborating closely with marketing, creative, and ecommerce teams.
Shows a strong eye for layout, typography, and image treatment in a lifestyle or apparel context.

Tips for this application

Lead your portfolio with email, social, and website assets, since the role is explicitly digital-driven marketing design.
Include at least one example where you adapted a single campaign or product launch across multiple owned channels.
Reference Madhappy's specific brand world: its Los Angeles roots, permanent Weho flagship, seasonal stores, Local Optimist magazine, and the Madhappy Foundation.
State clearly that you are available for an ongoing freelance contract, since the role is not a full-time staff position despite the listing's job type.
Address your application to the Marketing/Creative team and note how you would partner with Ecommerce on website assets.

What to cover in your cover letter

['Your experience creating digital marketing assets for email, social, and website in an apparel or lifestyle brand.', 'How you keep visual consistency across channels when translating campaigns and product launches.', "Your familiarity with Madhappy's brand identity, including its retail spaces, Local Optimist, and mental health foundation.", 'Your availability and setup for an ongoing freelance contract, including how you handle feedback loops with marketing and creative teams.']

Draft a cover letter

Research before applying

Review Madhappy's email newsletters, Instagram, and website to see the current state of their digital marketing design.
Look at Local Optimist magazine and the Madhappy Foundation to understand the brand's tone and values beyond apparel.
Study their seasonal retail spaces (past and present: NYC Soho, Aspen, Miami, East Hampton, Tokyo) and the Weho flagship for visual cues.
Check recent product launches and collaborations to see how campaigns are currently translated into digital assets.

Likely interview topics

Based on the job description, expect questions about:

How you would approach designing a product launch across email, social, and website while keeping it on-brand.
Your process for working with marketing, creative, and ecommerce teams on a single campaign.
Which parts of Madhappy's existing visual identity you would reference or avoid changing.
How you manage feedback and revisions on an ongoing freelance contract.
Examples of digital marketing assets you have made that drove engagement, and what you measured.

Practise interview questions

Common mistakes to avoid

Submitting a portfolio dominated by print, packaging, or logo work when the role is specifically digital marketing design.
Ignoring the freelance, ongoing contract nature of the role and applying as if it were a full-time staff position.
Using generic brand language that could apply to any clothing company instead of referencing Madhappy's specific retail spaces, magazine, or foundation.

Deadline

No deadline is listed. Roles without a deadline usually close once the employer has enough candidates, so apply soon if you are interested.