Application Guide

How to Apply for Revenue Marketing Manager - NA

at D2L

🏢 About D2L

D2L is a global learning technology company that powers personalized learning for millions worldwide. Known for its Brightspace platform, D2L is committed to transforming the way people learn, with a strong focus on corporate learning solutions. Working here means joining a mission-driven team that values innovation, collaboration, and making a real impact on education and training.

About This Role

As the Revenue Marketing Manager for North America, you will be the driving force behind integrated marketing plans targeting Corporate Learning ICPs to generate pipeline and revenue. This role is impactful because you'll serve as the critical bridge between Sales, BD, and Marketing, ensuring alignment on go-to-market strategy and executing cross-functional programs like field events and ABM campaigns that directly influence business growth.

💡 A Day in the Life

A typical day might start with a sync with the Sales team to review pipeline progress and align on upcoming campaigns. You'd then work on refining an ABM program for key accounts, coordinate logistics for a field event, and analyze performance data from recent initiatives. Afternoons could involve cross-functional meetings with BD and content teams to ensure messaging consistency, ending with a review of marketing KPIs to report to leadership.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for D2L

Interview Prep

Practice questions for this role

🎯 Who D2L Is Looking For

  • A B2B SaaS marketing professional with 3-6 years of experience managing complex, cross-functional projects that involve sales and marketing alignment.
  • Someone with a solid understanding of employee training and corporate learning initiatives, able to speak the language of L&D professionals.
  • A results-driven project manager who can juggle multiple programs like field events and ABM campaigns while tracking performance metrics.
  • An excellent communicator and collaborator who can build relationships across sales, BD, and marketing teams to drive a unified go-to-market strategy.

📝 Tips for Applying to D2L

1

Tailor your resume to highlight specific examples of integrated marketing plans you've developed that drove pipeline and revenue for a B2B SaaS company.

2

In your cover letter, explicitly mention your experience working with Sales and BD teams to align on go-to-market strategy—use a concrete example.

3

Showcase your familiarity with corporate learning by mentioning any projects or campaigns you've run for employee training or learning platforms.

4

Quantify your results: include metrics like pipeline generated, event attendance, or ABM campaign conversion rates.

5

Research D2L's Brightspace platform and its corporate learning features, and mention how your marketing approach would leverage those strengths.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your ability to bridge sales and marketing, with a specific example of how you aligned GTM strategy to drive revenue.', 'Highlight your experience with ABM campaigns and field events, detailing how you measured their impact on pipeline.', "Demonstrate your understanding of the corporate learning landscape and why you're passionate about it.", 'Show your project management skills by describing a complex cross-functional program you led successfully.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore D2L's Brightspace platform, especially its corporate learning features and case studies on customer success.
  • → Read recent press releases or blog posts about D2L's growth in the North American corporate learning market.
  • → Look up D2L's company culture and values on their careers page or Glassdoor to align your answers with their mission.
  • → Understand the competitive landscape (e.g., Cornerstone, SAP SuccessFactors) and how D2L differentiates itself.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you developed and executed an integrated marketing plan for a specific ICP. What were the results?
2 How do you ensure alignment between Sales and Marketing on go-to-market strategy? Give a concrete example.
3 Walk me through your process for planning and executing a field event. How do you track its ROI?
4 Tell me about an ABM campaign you managed. How did you select target accounts and measure success?
5 What's your experience with corporate learning or employee training? How would you market to L&D buyers?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter—this role requires specific B2B SaaS and corporate learning experience, so tailor it.
  • Avoid being vague about your results; always include metrics (e.g., pipeline revenue, event attendance) to demonstrate impact.
  • Don't neglect the sales alignment aspect—failing to mention how you work with sales teams will make you seem less suited for this liaison role.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to D2L!

← Back to Job Listing Apply Now →