Application Guide
How to Apply for Field Marketing Manager
at Blackthorn
🏢 About Blackthorn
Blackthorn is a leading SaaS company specializing in event management and payment solutions for Salesforce. Known for its innovative approach and strong partner ecosystem, Blackthorn offers a dynamic remote culture with significant growth opportunities.
About This Role
As the Field Marketing Manager, you'll own the field and event marketing calendar, driving awareness, pipeline, and retention through sponsorships, hosted events, and webinars. This role is critical in aligning marketing efforts with sales and customer success to maximize ROI.
💡 A Day in the Life
A typical day might start with checking event performance dashboards in Salesforce, followed by a cross-functional call with sales to align on upcoming events. You could spend the afternoon sourcing venues for a Q3 executive dinner, then reviewing webinar logistics with your marketing team.
🚀 Application Tools
🎯 Who Blackthorn Is Looking For
- Has 2-4 years of B2B field or event marketing experience, ideally in SaaS or tech, with a track record of executing successful events.
- Possesses strong project management skills, able to juggle multiple events and budgets simultaneously.
- Is proficient in Salesforce, especially campaign management and reporting, to track and optimize event performance.
- Excels in cross-functional collaboration, working seamlessly with sales, marketing, and customer success teams.
📝 Tips for Applying to Blackthorn
Highlight specific events you've owned end-to-end, including metrics like pipeline generated or leads captured.
Showcase your Salesforce skills by mentioning campaigns, list management, or reporting you've done.
Tailor your resume to emphasize B2B SaaS experience and event ROI analysis.
In your cover letter, mention familiarity with Blackthorn's product (event management/payments) or their Salesforce integration.
Prepare a brief portfolio (e.g., one-pager) of past event results to attach if possible.
✉️ What to Emphasize in Your Cover Letter
['Emphasize your ability to build and manage an event calendar that aligns with GTM strategy.', 'Demonstrate your cross-functional collaboration experience with sales and customer success.', 'Provide a specific example of a successful event you executed, including ROI metrics.', "Mention your proficiency with Salesforce and how you've used it for campaign tracking and reporting."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Blackthorn's product offerings (Event Management and Payment solutions) and how they integrate with Salesforce.
- → Read about Blackthorn's company culture and remote work policies on their careers page or Glassdoor.
- → Look up recent news or case studies about Blackthorn's events or customer successes.
- → Understand Blackthorn's target audience (e.g., Salesforce users, event planners) to tailor your examples.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic application; failing to mention Blackthorn's products or Salesforce integration is a missed opportunity.
- Avoid vague event descriptions without metrics; always quantify results (e.g., leads, pipeline, attendance).
- Don't overlook the remote aspect; show you're self-motivated and experienced with remote collaboration tools.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!