Application Guide

How to Apply for Inside Sales Executive

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling the global issue of food waste through a user-friendly app that connects consumers with surplus food from local businesses. Working here means you're part of a movement to reduce waste and fight climate change, with a strong emphasis on sustainability and community impact.

About This Role

As an Inside Sales Executive, you'll be the frontline driver of growth, cold-calling food retailers to onboard them onto the Too Good To Go platform. Your efforts directly contribute to reducing food waste by expanding the network of partner stores, making a tangible environmental impact with every sale.

💡 A Day in the Life

Your day starts with reviewing your lead list in Salesforce and planning your call strategy. You'll spend most of your time on the phone, making 60+ cold calls to food retailers, pitching the value of Too Good To Go, and guiding interested stores through the signup process. You'll also update your pipeline, attend a weekly Growth team meeting, and celebrate each new store onboarded as a win against food waste.

🚀 Application Tools

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🎯 Who Too Good To Go Is Looking For

  • Energetic and resilient, comfortable making 60+ cold calls daily and handling rejection with a positive attitude.
  • Humble yet confident, eager to learn sales techniques and open to feedback from the Growth team.
  • Organized and detail-oriented, able to manage a pipeline in Salesforce and track progress on monthly leads.
  • Passionate about sustainability and food waste reduction, aligning personal values with the company mission.

📝 Tips for Applying to Too Good To Go

1

Highlight any cold calling or phone sales experience, even if from a different industry, and quantify your call volume if possible.

2

Show enthusiasm for the mission—mention specific reasons why reducing food waste matters to you.

3

Demonstrate your pipeline management skills by briefly describing how you've used CRM tools (e.g., Salesforce) in past roles.

4

Tailor your resume to emphasize persistence and results, such as exceeding sales targets or converting difficult prospects.

5

In your cover letter, use a storytelling approach: share a moment when you convinced someone to take action (e.g., upsold a product or changed a behavior).

✉️ What to Emphasize in Your Cover Letter

["Your alignment with the company's mission to reduce food waste and protect the planet.", 'Your ability to handle high-volume cold calling and maintain a positive, humble attitude.', "Your willingness to learn and adapt, even if you don't have extensive sales experience.", 'Specific examples of your organizational skills, such as managing leads or tracking progress toward goals.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore the Too Good To Go app and understand how it works from both consumer and retailer perspectives.
  • → Read about the environmental impact of food waste and how Too Good To Go measures its success.
  • → Look into the company's growth metrics (e.g., number of users, partner stores) to show awareness of their scale.
  • → Check recent news or blog posts about Too Good To Go's expansion in the USA to discuss during the interview.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you handle a prospect who is initially uninterested in reducing food waste?
2 Describe a time you had to make a large number of calls in a day—how did you stay motivated?
3 How do you prioritize leads in a pipeline when you have limited time?
4 What does 'humble approach to others' mean to you, and how would you demonstrate it in a sales context?
5 Why are you specifically interested in working for Too Good To Go rather than another sales role?
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⚠️ Common Mistakes to Avoid

  • Coming across as overly aggressive or pushy—the company values a humble, collaborative approach.
  • Downplaying the importance of pipeline management—mentioning disorganization or lack of CRM experience is a red flag.
  • Focusing solely on commission or personal gain without emphasizing passion for the mission.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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