Application Guide

How to Apply for in B2B-Marketing (Climate Tech/SaaS) (m/w/d)

at Global Changer

🏢 About Global Changer

Global Changer is a Berlin-based B2B SaaS startup on a mission to accelerate corporate net-zero journeys. Their AI-powered platform helps giants like Tchibo, EDEKA, and Panasonic measure, understand, and reduce emissions. With a fully remote team of 25, they offer high autonomy, short decision paths, and the chance to make a tangible climate impact.

About This Role

As a working student in B2B marketing, you'll be Karen's right hand, diving into design, content, and webinars. You'll create visuals with Canva/Figma/AI tools, develop content for the website, newsletter, and LinkedIn, and support campaigns from landing page to follow-up. This role is perfect for someone who wants to blend creativity with purpose and grow in a fast-paced climate tech environment.

💡 A Day in the Life

You might start your day with a quick stand-up with Karen, then dive into designing visuals for an upcoming webinar. Later, you'll draft a LinkedIn post about a new case study, incorporate feedback, and schedule it. In the afternoon, you'll collaborate with the team on a landing page for a campaign, using AI tools to generate ideas and streamline your workflow.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Global Changer Is Looking For

  • Enrolled student in marketing, communications, design, or a related field, with a strong interest in sustainability and B2B marketing.
  • Hands-on experience with design tools like Canva or Figma, and curiosity about using AI tools (e.g., Claude Design) in creative workflows.
  • Excellent written communication skills in German and English, with the ability to craft compelling content for websites, newsletters, and LinkedIn.
  • Proactive, self-organized, and eager to take ownership of projects from idea to execution in a remote setting.

📝 Tips for Applying to Global Changer

1

Showcase your design skills by including a portfolio or links to visuals you've created with Canva, Figma, or AI tools—even if they're from university projects or personal initiatives.

2

Demonstrate your interest in climate tech by mentioning specific insights about Global Changer's platform or the net-zero challenges of their clients (e.g., Tchibo, EDEKA).

3

Write your application in German, as the job description is in German and the team likely operates in German. Use fluent, error-free language.

4

Highlight any experience with B2B marketing, webinars, or content creation, and explain how you'd apply it to Global Changer's context.

5

Emphasize your ability to work remotely and independently, perhaps by sharing examples of self-managed projects or remote collaboration tools you're familiar with.

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainability and how it aligns with Global Changer's mission to help companies reach net zero.", 'Specific examples of your design and content creation skills, particularly using Canva, Figma, or AI tools, and how you can contribute to their marketing materials.', 'Your ability to take ownership and work autonomously, with a concrete example of a project you drove from idea to completion.', 'Your interest in B2B marketing and webinars, and how you can support Karen in creating impactful campaigns and engaging content.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Global Changer's website, especially their case studies with Tchibo, EDEKA, and Panasonic, to understand their value proposition and client outcomes.
  • → Research the B2B climate tech landscape and competitors to grasp the market context and how Global Changer differentiates itself.
  • → Look up Karen, the Marketing Lead, on LinkedIn to understand her background and potentially reference her work in your application.
  • → Familiarize yourself with the AI tools mentioned (e.g., Claude Design) and think about how you could use them in marketing workflows.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach creating a visual one-pager for a new case study with a client like Tchibo? Walk us through your design process.
2 Describe a time you used AI tools in a creative workflow. What did you learn, and how would you apply that at Global Changer?
3 What do you know about the challenges large companies face in measuring and reducing emissions? How can marketing help address these?
4 How would you support a webinar campaign from landing page to follow-up? What metrics would you track to measure success?
5 Give an example of a content piece you wrote for a B2B audience. How did you tailor it to the target group?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic application that doesn't mention Global Changer or the climate tech sector—show you've done your homework.
  • Focusing only on your design skills without addressing content creation, webinars, or B2B marketing aspects mentioned in the job description.
  • Neglecting to demonstrate remote work readiness or self-management skills, as the team is fully remote and values autonomy.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Global Changer!

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