Application Guide

How to Apply for Head of Sales - Independent Partner (SMB)

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company fighting food waste with a simple, planet-friendly app that connects users with surplus food from local businesses. Their unique model has saved millions of meals globally, and they are expanding rapidly in the UK & Ireland, offering a chance to make a tangible environmental impact while building a high-growth sales team.

About This Role

As Head of Sales for Independent Partners (SMBs), you will lead phone-based acquisition and retention teams to onboard and grow restaurant and food retail partners across the UK & Ireland. This role is pivotal to scaling the company's impact by owning the full sales funnel and driving commercial growth for existing accounts, directly contributing to reducing food waste.

💡 A Day in the Life

Your day might start reviewing team KPIs and pipeline metrics in Salesforce, then leading a stand-up with your sales and account managers to set daily targets. You'd spend time coaching reps on call scripts, analyzing conversion data to refine the funnel, and meeting with the UK GM to align on strategic priorities for partner growth.

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • Proven experience scaling high-performing sales teams in a fast-paced, KPI-driven marketplace or platform business, ideally in the UK.
  • Strong track record of acquiring and growing restaurant or food retail accounts via telephone, with deep understanding of the UK market.
  • Data-driven decision-maker, confident with numbers and experienced in Salesforce or similar CRM tools.
  • Strategic thinker who can also roll up sleeves and lead hands-on, with fluency in English and genuine passion for fighting food waste.

📝 Tips for Applying to Too Good To Go

1

Highlight specific metrics from your past sales leadership roles, such as team size, revenue growth, and conversion rates, especially in phone-based SMB acquisition.

2

Demonstrate your understanding of the UK restaurant/food retail landscape by mentioning relevant trends or challenges (e.g., post-COVID recovery, rising costs).

3

Showcase your experience with Salesforce by detailing how you used it to track performance, forecast, or optimize processes.

4

Emphasize your alignment with Too Good To Go's mission; mention any personal or professional involvement with sustainability or food waste reduction.

5

Tailor your CV to include examples of scaling teams in a marketplace or platform business, not just general sales management.

✉️ What to Emphasize in Your Cover Letter

Your passion for reducing food waste and how it drives your leadership approach; concrete examples of scaling phone-based sales teams in the UK food retail sector; your strategic vision for growing the Independent Partner channel; and your hands-on experience with sales tools like Salesforce to drive KPI performance.

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Too Good To Go's business model: how they generate revenue from partners, their app user base, and key competitors (e.g., Olio, Karma).
  • → Research the UK food waste landscape and recent regulations (e.g., mandatory food waste reporting) to contextualize the company's impact.
  • → Review their blog or press releases for recent milestones, partnerships, or expansions in the UK & Ireland.
  • → Look at their partner types (restaurants, cafes, bakeries, etc.) and think about how you would segment the SMB market for acquisition.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you structure the Independent Partner sales team to hit aggressive growth targets across UK & Ireland?
2 Describe a time you turned around a struggling sales funnel or improved conversion rates in a phone-based sales environment.
3 How do you balance acquiring new partners with retaining and growing existing accounts, especially in a marketplace business?
4 What metrics and KPIs would you prioritize to track team performance and ensure scalability?
5 How would you align your team's goals with Too Good To Go's mission and broader company objectives?
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⚠️ Common Mistakes to Avoid

  • Focusing only on B2B enterprise sales experience without demonstrating phone-based SMB acquisition and retention.
  • Ignoring the mission-driven aspect; showing disinterest in sustainability or food waste can be a dealbreaker.
  • Being too vague about your team scaling experience; failing to provide specific numbers (team size, revenue growth, etc.).

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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