Application Guide

How to Apply for Head of Marketing

at Haven Energy

🏢 About Haven Energy

Haven Energy is a mission-driven startup accelerating the deployment of solar and battery storage to build a stable, climate-resilient electric grid. Unlike larger competitors, Haven focuses on a consumer-friendly D2C model, making clean energy accessible to homeowners while driving meaningful climate impact.

About This Role

As Head of Marketing, you will own the entire go-to-market strategy and demand generation engine, directly executing campaigns and optimizing ROI in a high-growth, resource-constrained environment. Your work will directly impact customer acquisition and revenue growth, helping Haven scale its mission of grid resilience.

💡 A Day in the Life

A typical day might start with reviewing campaign performance dashboards and adjusting bids or creative for paid social. Mid-morning, you'd lead a cross-functional sync with product and sales to align on messaging for a new battery launch. Afternoon could involve writing a press release, analyzing funnel metrics, and brainstorming a content partnership with a climate influencer.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Haven Energy Is Looking For

  • Has 8-12+ years of D2C marketing experience, with a proven track record of owning company-wide marketing strategy and scaling demand generation in a high-growth startup.
  • Is a hands-on leader who can execute campaigns directly (not just manage agencies) and thrive in a resource-constrained environment where you build the playbook.
  • Is data-driven and practical about attribution and ROI, able to build dashboards and reporting frameworks that inform executive decisions.
  • Has deep experience in multi-channel campaign management (digital, PR, content) and can optimize the full funnel from awareness to conversion.

📝 Tips for Applying to Haven Energy

1

Quantify your impact in past D2C marketing roles: include specific metrics like CAC, LTV, pipeline generated, or conversion rate improvements.

2

Highlight examples of building and scaling a demand generation engine from scratch or with limited resources—show you can be both strategist and executor.

3

Tailor your resume to emphasize hands-on campaign execution, not just oversight; mention specific channels you've personally managed.

4

Research Haven's current marketing channels (social, content, partnerships) and propose a specific improvement or new channel in your cover letter.

5

Show passion for clean energy and grid resilience—mention any relevant experience or personal interest in climate tech.

✉️ What to Emphasize in Your Cover Letter

['Your experience owning end-to-end marketing strategy and demand generation in a D2C high-growth environment.', 'Specific examples of hands-on campaign execution and optimization, with quantifiable results.', "Your data-driven approach to attribution and ROI, including how you've built reporting frameworks.", "Why Haven's mission to accelerate solar and storage deployment resonates with you personally."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Haven's current customer acquisition strategy: visit their website, social media, and any ads to see their messaging and channels.
  • → Read about the solar and battery storage market, especially D2C players like Sunrun, Tesla, and local installers, to identify competitive positioning.
  • → Look into Haven's founding story and recent news (e.g., funding rounds, partnerships) to understand their growth stage and priorities.
  • → Review case studies or blog posts on grid resilience and climate tech to align with Haven's mission language.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a go-to-market strategy for Haven's solar+storage offering? Walk us through your approach.
2 Describe a time you built and scaled a demand generation engine from scratch or with limited budget. What were the key levers?
3 How do you attribute marketing ROI in a multi-channel, long sales cycle? Give a specific example.
4 Tell us about a campaign you personally executed and optimized. What metrics did you use, and what was the outcome?
5 How would you balance brand building versus performance marketing at a high-growth startup like Haven?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Haven's specific mission or D2C solar focus.
  • Overemphasizing large agency or team management without showing personal hands-on execution skills.
  • Failing to provide concrete, data-backed examples of marketing ROI and attribution in past roles.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Haven Energy!

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