Application Guide

How to Apply for Growth & Product Marketing Manager

at Project Equity

🏢 About Project Equity

Project Equity is a national leader in the movement to harness employee ownership to maintain thriving local business communities, honor company legacies, and address wealth inequality. By partnering with cities, regions, and professional sectors, they aim to normalize employee ownership as a mainstream economic solution and broaden access to wealth-building opportunities. Working here means contributing to a mission-driven organization that creates tangible social impact.

About This Role

As the Growth & Product Marketing Manager, you'll act as the 'Conversion Bridge,' turning national awareness into localized, high-intent B2B leads. Reporting to the VP of Marketing & Communications, you'll be the strategic lead and project manager for paid digital advertising, regional marketing flights, blog distribution, and email engine, orchestrating the end-to-end user journey to drive lead acquisition, pipeline velocity, and mission impact.

💡 A Day in the Life

A typical day might involve reviewing campaign performance dashboards for LinkedIn and Google ads, coordinating with external agencies or freelancers on creative assets, and collaborating with the content team to repurpose blog posts for email nurturing. You'll also likely have meetings with regional partners to align marketing efforts and use project management tools to keep campaigns on track, all while analyzing data to optimize for lead quality and pipeline impact.

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Interview Prep

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🎯 Who Project Equity Is Looking For

  • Proven experience in B2B demand generation, especially in managing paid campaigns on LinkedIn, Google Search, and Google Demand Gen.
  • Strong project management skills with the ability to coordinate internal and external resources, manage workflows, and meet deadlines.
  • Data-driven mindset with experience in tracking, analyzing, and optimizing campaign performance to achieve lead acquisition and pipeline goals.
  • Excellent communication and collaboration skills to work with cross-functional teams and external partners, translating complex ideas into actionable marketing strategies.

📝 Tips for Applying to Project Equity

1

Tailor your resume to highlight specific metrics from past campaigns (e.g., lead generation, conversion rates, pipeline contribution) and your experience with LinkedIn, Google Ads, and demand gen.

2

In your cover letter, explicitly connect your experience with B2B lead gen to Project Equity's mission of employee ownership and wealth inequality, showing why you're passionate about their cause.

3

Research Project Equity's recent campaigns, blog posts, and email newsletters to understand their tone and content, and mention specific examples in your application.

4

Highlight your project management skills, as the role emphasizes orchestrating workflows and managing resources, not just creating content.

5

Since the role is remote, emphasize your ability to work independently and communicate effectively across distributed teams.

✉️ What to Emphasize in Your Cover Letter

['Your experience in B2B demand generation, especially with paid media on LinkedIn and Google, and how it aligns with driving high-intent leads.', "Your project management capabilities and how you've successfully managed end-to-end marketing campaigns, coordinating internal and external resources.", "Your passion for Project Equity's mission of employee ownership and addressing wealth inequality, and how your skills can contribute to their growth.", "Specific examples of how you've turned broad awareness into localized leads, demonstrating your 'conversion bridge' mindset."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Project Equity's website, particularly their EO Equals platform and their blog, to understand their messaging and target audience.
  • → Look into recent news, press releases, and success stories about employee ownership transitions to understand the impact of their work.
  • → Check their LinkedIn page and any public campaign examples to see how they currently market their services.
  • → Understand the landscape of employee ownership and the challenges local businesses face in transitioning, to speak intelligently in interviews.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach developing and executing a paid campaign strategy to target local business owners in a specific region?
2 Describe a time you had to manage multiple stakeholders and resources to deliver a marketing campaign on time and on budget.
3 How do you measure the success of a lead generation campaign, and what metrics do you prioritize?
4 How would you adapt Project Equity's national content to resonate with local audiences in different cities?
5 What experience do you have with email marketing and using it to nurture leads through the funnel?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter that doesn't mention Project Equity or employee ownership specifically.
  • Avoid focusing solely on creative aspects; emphasize your strategic, data-driven, and project management skills.
  • Don't overlook the remote aspect; make sure to address how you stay productive and communicate effectively in a remote setting.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Equity!

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