Application Guide

How to Apply for Growth & Product Marketing Manager

at Project Equity

🏢 About Project Equity

Project Equity is a national leader in employee ownership transitions, helping businesses convert to worker-owned cooperatives to preserve legacies, strengthen communities, and address wealth inequality. Working here means joining a mission-driven team that combines social impact with strategic growth, offering a unique opportunity to drive measurable change in local economies.

About This Role

As Growth & Product Marketing Manager, you'll own the full funnel for B2B lead generation, from paid ads (LinkedIn, Google) and SEO to lifecycle automation and sales enablement. Your work directly fuels the pipeline of business owners exploring employee ownership, making you a critical driver of Project Equity's mission to expand worker ownership nationwide.

💡 A Day in the Life

A typical day might start by reviewing LinkedIn and Google Ads performance dashboards, then meeting with the agency to discuss creative tests. You'd spend time optimizing a landing page for a new lead magnet, segmenting email lists for a webinar follow-up, and collaborating with the sales team on a toolkit for bottom-of-funnel prospects.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Project Equity

Interview Prep

Practice questions for this role

🎯 Who Project Equity Is Looking For

  • A B2B growth marketer with 5+ years in performance marketing, including hands-on management of LinkedIn and Google Ads campaigns and external agencies.
  • Data-driven and experiment-oriented, with proven success in conversion rate optimization, funnel strategy, and automated email logic (e.g., HubSpot, Marketo).
  • Proficient in project management tools (Asana), marketing automation, landing page builders (Unbounce), and Salesforce for lead tracking.
  • Passionate about social impact and comfortable working in a lean, mission-driven nonprofit environment where you can own strategy end-to-end.

📝 Tips for Applying to Project Equity

1

In your resume, quantify results: e.g., 'Reduced CPA by 20% on LinkedIn campaigns' or 'Increased MQL-to-SQL conversion by 15% through email automation.'

2

Tailor your cover letter to show understanding of employee ownership—mention why you care about wealth inequality and local business communities.

3

Highlight any experience with nonprofit or mission-driven B2B marketing, especially if you've managed geotargeted campaigns for regional impact.

4

Include specific examples of managing external agencies: how you briefed them, measured performance, and optimized campaigns.

5

If you have experience with Salesforce and marketing automation integrations, emphasize how you've used them to build lead nurturing flows.

✉️ What to Emphasize in Your Cover Letter

["Your passion for Project Equity's mission: ending wealth inequality and preserving local business legacies through employee ownership.", 'Proven track record in B2B performance marketing, especially paid campaigns on LinkedIn and Google, with concrete metrics.', "Experience with conversion architecture: how you've optimized landing pages, SEO, and email sequences to drive qualified leads.", 'Your collaborative approach to sales enablement, creating toolkits and integrating webinars to support a lean sales team.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Project Equity's blog and case studies to understand their tone, audience (business owners), and key value propositions.
  • → Explore their website's conversion paths—sign up for a lead magnet or webinar to see their current nurture flow.
  • → Understand the landscape of employee ownership: competitors like Ownership America, ESOP Association, and common objections business owners have.
  • → Review their LinkedIn and Google Ads presence (if visible) to see current ad copy and targeting approaches.
Visit Project Equity's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a paid campaign you managed on LinkedIn and Google—how did you structure targeting, budget, and creative testing?
2 How would you approach building a lead nurturing email sequence for a B2B audience that is often skeptical about employee ownership?
3 Tell me about a time you improved conversion rates on a landing page or website—what was your process and result?
4 How do you prioritize between paid acquisition, SEO, and lifecycle marketing when resources are limited?
5 What do you know about employee ownership models (e.g., ESOPs, worker cooperatives) and why do you think they matter?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic marketing application—failing to mention employee ownership or social impact suggests you didn't research the company.
  • Avoid overemphasizing consumer marketing or B2C growth tactics; this is a B2B, long-sales-cycle role with a niche audience.
  • Don't overlook the 'hands-on' requirement—if you've only managed agencies without running campaigns yourself, highlight any direct execution.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Equity!

← Back to Job Listing Apply Now →