Growth & Product Marketing Manager

• Lead paid digital advertising campaigns across LinkedIn, Google Search, and Google Demand Gen, managing creative testing, agency relationships, and geotargeted campaigns.
• Own product marketing and conversion architecture, including blog and website content operations, SEO, and CRO to drive qualified B2B leads.
• Manage lifecycle marketing and lead nurturing through email automation, audience segmentation, and lead magnet campaigns.
• Support B2B sales enablement by creating bottom-of-funnel toolkits and ensuring webinar integration for lead capture.

This role drives the adoption of employee ownership as a mainstream economic solution, helping to preserve local business communities, honor company legacies, and address wealth inequality by converting awareness into actionable leads.

• 5+ years in performance marketing, growth marketing, product marketing, or lifecycle marketing in a B2B environment.
• 4+ years hands-on experience managing multi-channel paid B2B digital advertising campaigns (LinkedIn, Google) and external agencies.
• Proven success in conversion rate optimization, funnel strategy, and automated email logic.
• Proficiency with project management tools (e.g., Asana), marketing automation platforms, landing page builders, Salesforce, and CRM workflows.

Compensation: $85,000 - $92,000 annually. Full-time, exempt position. Remote (U.S.).

Project Equity is a national leader in harnessing employee ownership to maintain thriving local business communities, honor company legacies, and address wealth inequality.