Application Guide
How to Apply for Growth Marketing Manager
at Zero Homes
🏢 About Zero Homes
Zero Homes is a digital platform making it easy for homeowners to go all-electric, addressing the critical need for electrification in the fight against climate change. They are a mission-driven startup with a focus on simplicity and user experience, differentiating themselves in the growing climate tech space. Working here means contributing to a tangible environmental impact while helping shape a new category.
About This Role
As Growth Marketing Manager, you will own both demand capture and generation across paid and unpaid channels to convert in-market homeowners and build category awareness. This role is impactful because you'll be driving the acquisition strategy from scratch, balancing immediate conversions with long-term brand building in a considered-purchase B2C environment. You'll have the opportunity to build systems and processes that scale as the company grows.
💡 A Day in the Life
A typical day might start with reviewing paid campaign performance across Meta and Google, then diving into creative testing for a new ad set. Mid-morning, you'd collaborate with Product Marketing on landing page optimization for a new quote flow. After lunch, you might analyze organic social metrics and brainstorm a creator partnership for the Pacific Northwest market, followed by an SEO content review to ensure alignment with demand generation goals.
🚀 Application Tools
🎯 Who Zero Homes Is Looking For
- Has 5-8 years in growth/performance marketing with hands-on experience managing Meta and Google budgets for considered-purchase B2C products (e.g., home services, solar, HVAC, or climate tech).
- Thinks of paid acquisition as a system, not just campaign execution: they build audience infrastructure, creative pipelines, testing cadences, and attribution models.
- Has range across both paid and unpaid channels, including organic social, creator partnerships, community building, or AI/LLM discovery (e.g., ChatGPT, Perplexity).
- Has working fluency in SEO and content fundamentals, understanding how to leverage them for demand generation alongside paid efforts.
📝 Tips for Applying to Zero Homes
1. Showcase your system-building mindset: In your resume or cover letter, describe a specific paid acquisition system you built from scratch or overhauled, including audience architecture, creative testing, and attribution.
2. Demonstrate range: Provide examples of how you've balanced paid and unpaid channels, especially non-traditional ones like AI/LLM discovery or creator partnerships. Zero Homes values innovation.
3. Highlight considered-purchase experience: Emphasize any experience with high-ticket, considered purchases (e.g., home services, solar, HVAC) and how you adapted your growth strategies for longer sales cycles.
4. Quantify your impact: Use metrics like CAC reduction, ROAS improvement, lead volume growth, or conversion rate optimization specific to paid and unpaid channels.
5. Address the mission: In your application, explicitly connect your interest in climate tech and electrification. Show that you understand the market and are passionate about the company's mission.
✉️ What to Emphasize in Your Cover Letter
['Your experience building paid acquisition as a system, not just running campaigns, with specific examples of audience infrastructure, creative pipelines, and testing cadences.', "Your ability to operate across both paid and unpaid channels, including organic social, creator/community, or AI/LLM discovery, and how you've integrated them for maximum impact.", "Your understanding of the considered-purchase B2C space, especially in climate, home services, or trades, and how you've navigated long sales cycles and educated audiences.", "Your alignment with Zero Homes' mission to make electrification easy, and your excitement about building category awareness in a growing market."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand the electrification market: key players, homeowner pain points, and typical sales cycles for heat pumps, induction stoves, etc.
- → Explore Zero Homes' current online presence: their website, Google Business Profile listings, social media channels, and any existing paid ads (use tools like Ad Library).
- → Read about the Inflation Reduction Act (IRA) and how its tax credits/rebates for electrification affect homeowner decision-making and marketing opportunities.
- → Review case studies or articles on growth marketing for climate tech startups, especially those focused on home services or renewable energy.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on paid channels without demonstrating experience in organic or earned channels. The role explicitly requires range across both.
- Treating this as a standard B2C role without acknowledging the considered-purchase nature. Avoid generic e-commerce or SaaS growth examples.
- Ignoring the mission or failing to articulate why you care about climate tech. The company is mission-driven, and passion for electrification is key.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!