Application Guide

How to Apply for Growth Marketing Manager

at C&S

🏢 About C&S

The Institute for Citizens & Scholars (C&S) is a unique nonpartisan organization dedicated to revitalizing American democracy by cultivating talent, ideas, and networks that develop young people as effective, lifelong citizens. Working here means contributing to a mission-driven team focused on strengthening civil society and civic engagement, with a strong emphasis on youth empowerment and cross-sector collaboration.

About This Role

As the Growth Marketing Manager, you will lead audience growth and acquisition strategies targeting 14-24-year-olds across digital channels, driving participation in civic initiatives like &You and College Presidents for Civic Preparedness. This role is impactful because you'll directly influence how young people engage with democracy, using data-driven marketing to inspire civic action.

💡 A Day in the Life

A typical day might start with reviewing campaign performance dashboards for social media and email, then collaborating with the content team to optimize a landing page for an upcoming civic event. You'd also meet with partners to align on distribution strategies for the &You initiative, followed by A/B testing a new email subject line to boost open rates.

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Interview Prep

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🎯 Who C&S Is Looking For

  • Has 4-7 years of experience in growth marketing or audience development, specifically with youth audiences (14-24) and a proven track record of scaling engagement across social, email, and web channels.
  • Demonstrates expertise in conversion-focused strategies, including landing page optimization, A/B testing, and SEO, with measurable results in driving actions like sign-ups or event participation.
  • Is data-savvy, comfortable with analytics tools (e.g., Google Analytics, CRM platforms) and able to translate insights into actionable marketing funnels for civic engagement.
  • Thrives in a collaborative, mission-driven environment, with experience managing cross-functional campaigns and working with partners, creators, or ambassadors.

📝 Tips for Applying to C&S

1

Quantify your impact: In your resume and cover letter, include specific metrics like percentage growth in audience size, conversion rates, or engagement rates from previous campaigns targeting similar age groups.

2

Tailor your examples to civic engagement: Highlight any experience with non-profits, political campaigns, or youth-focused initiatives, even if tangential, to show alignment with C&S's mission.

3

Show your funnel expertise: Describe a specific conversion funnel you built or optimized, including the channels used (social, email, web) and the results (e.g., increase in sign-ups or participation).

4

Mention tools you use: List specific tools like HubSpot, Mailchimp, Google Analytics, or social media management platforms, as C&S likely uses a stack for tracking and optimization.

5

Address the remote aspect: Emphasize your ability to work independently, manage time across time zones, and collaborate virtually with a distributed team, as this role is remote.

✉️ What to Emphasize in Your Cover Letter

["Your passion for C&S's mission: Explain why strengthening democracy and engaging young citizens resonates with you personally and professionally.", 'Your success with youth audiences: Provide a specific example of a campaign that grew audience or drove action among 14-24-year-olds, with metrics.', 'Your data-driven approach: Describe how you use analytics to inform strategy, optimize funnels, and prove ROI, tying it to civic participation goals.', 'Your collaborative style: Mention experience working with cross-functional teams (e.g., content, programs) to execute integrated campaigns.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore C&S's major initiatives, especially &You and College Presidents for Civic Preparedness, to understand their goals and target audiences.
  • → Read C&S's blog or news section to see how they communicate their mission and recent campaigns.
  • → Look into their social media channels (Instagram, Twitter, etc.) to observe current engagement strategies and content style with youth.
  • → Review any available annual reports or impact metrics to understand how they measure success in civic engagement.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a growth campaign to promote the &You initiative to 14-24-year-olds? Walk through channels, messaging, and metrics.
2 Describe a time you used A/B testing to improve a conversion rate. What did you test and what were the results?
3 How do you stay updated on trends in youth digital behavior and social media platforms?
4 How would you measure the success of a civic engagement campaign beyond just clicks or sign-ups?
5 Tell us about a time you had to manage multiple stakeholders or partners in a campaign. How did you ensure alignment?
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⚠️ Common Mistakes to Avoid

  • Using a generic application without referencing C&S's specific initiatives or mission. Tailor every submission to show you've done your homework.
  • Focusing only on commercial marketing metrics (e.g., sales, revenue) without connecting them to non-profit goals like civic participation or engagement.
  • Ignoring the youth demographic: Avoid examples targeting older audiences; emphasize your experience with Gen Z and young millennials.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to C&S!

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