Growth Marketing Manager

• Lead audience growth and acquisition across social media, email, web, creator, ambassador, and partner channels targeting 14-24-year-olds.
• Implement conversion-focused digital experiences, including landing pages, user journeys, and testing strategies to drive civic action participation.
• Track and analyze audience growth, engagement, and campaign performance to optimize marketing funnels and inform strategy.
• Manage distribution strategies for major initiatives like &You and College Presidents for Civic Preparedness, collaborating with cross-functional teams.

This role directly contributes to C&S's goal of sparking 20 million young people to become civic problem-solvers by 2029, strengthening American democracy and civil society.

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field (or equivalent experience).
• 4–7 years of experience in growth marketing, audience development, digital marketing, performance marketing, or demand generation.
• Demonstrated success growing audiences across social, email, website, creator, or partner channels.
• Strong experience with SEO, website optimization, analytics, and conversion-focused marketing campaigns.

Compensation and perks not specified in the posting. C&S offers a mission-driven culture focused on learning, collaboration, diversity, and gratitude.

The Institute for Citizens & Scholars (C&S) cultivates talent, ideas, and networks to develop young people as effective, lifelong citizens, aiming to strengthen American democracy and civil society.