Application Guide
How to Apply for Gamer Content Manager - Players Alliance
at Addition
🏢 About Addition
Addition is a unique startup that seeds new working-class organizing across the US, helping working people tell their own stories. Their Players Alliance project is an alliance of gamers, developers, and creators fighting to take back the gaming industry from corporate giants—a mission-driven, anti-corporate stance that sets them apart.
About This Role
As Gamer Content Manager, you'll lead digital strategy across social media to grow audiences and convert engagement into campaign participation. You'll produce content with creators, recruit influencers, and build pathways to offline action—directly fueling a movement to democratize gaming.
💡 A Day in the Life
You'd start by checking social media analytics and community comments, then draft posts for the day's campaign push. Mid-morning, you might edit a video clip from a creator partner, then hop on a call to pitch a new streamer. Afternoons involve coordinating with the team on Discord engagement and planning a live stream event.
🚀 Application Tools
🎯 Who Addition Is Looking For
- Deeply embedded in gaming culture: knows Twitch, Discord, and meme trends; understands the difference between indie and AAA communities.
- Proven track record in social media growth and conversion: can point to campaigns where you turned followers into sign-ups or recruits.
- Hands-on with Adobe Creative Suite or similar: can edit video and design graphics without outsourcing.
- Experienced in influencer recruitment: has pitched to streamers or creators and managed ongoing partnerships.
📝 Tips for Applying to Addition
Showcase gaming-specific content in your portfolio: include examples of gaming memes, community management, or creator collaborations.
Tailor your resume to highlight organizing or advocacy work—this is a campaign role, not just marketing.
In your cover letter, name-drop specific gaming communities or creators you follow and explain how you'd recruit them.
Demonstrate understanding of the 'Players Alliance' mission: mention corporate consolidation in gaming (e.g., Activision Blizzard, Epic vs. Apple).
Include metrics: e.g., 'Grew TikTok following by 50% in 3 months' or 'Recruited 10 streamers for a charity event.'
✉️ What to Emphasize in Your Cover Letter
['Your passion for gaming and alignment with the anti-corporate mission of Players Alliance.', 'Specific examples of converting social media engagement into real-world action (petitions, sign-ups, event attendance).', 'Experience managing creator relationships and pitching to influencers in the gaming space.', "Your technical skills in video editing/graphic design and how they'll help produce compelling content."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read about Addition's other projects (e.g., their work with gig workers) to understand their organizing approach.
- → Explore Players Alliance's existing social media presence and identify gaps or opportunities.
- → Understand current labor issues in gaming (unionization at Activision, Raven Software, etc.).
- → Familiarize yourself with key gaming influencers who are pro-worker or anti-corporate.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Treating this like a pure marketing role—emphasize organizing and community-building, not just brand awareness.
- Ignoring the anti-corporate mission: don't talk about 'growing the brand' without tying it to worker empowerment.
- Being generic about gaming culture: avoid saying 'I love gaming' without showing specific knowledge of subcultures, platforms, or current events.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!