Application Guide
How to Apply for Full Cycle Account Executive (SMB)
at Too Good To Go
🏢 About Too Good To Go
Too Good To Go is a mission-driven company on a mission to fight food waste, with a convenient app that connects users with surplus food from local businesses. Joining means you'll directly contribute to reducing environmental impact while working in a fast-growing, impact-focused startup culture.
About This Role
As a Full Cycle Account Executive for SMBs, you'll own the entire sales process from cold outreach to closing deals with small businesses across Australia. Your work is crucial in expanding the network of partner stores, directly increasing the amount of food saved from waste.
💡 A Day in the Life
A typical day starts with reviewing your lead pipeline and prioritizing outreach. You'll spend most of the day on the phone, making 50-60 outbound calls to small business owners, handling objections, and scheduling demos. Between calls, you update CRM records and collaborate with the Growth team to ensure smooth handovers for closed deals.
🚀 Application Tools
🎯 Who Too Good To Go Is Looking For
- Resilient and determined, with a passion for sales and a genuine interest in sustainability
- An active listener who can handle objections creatively and turn rejections into opportunities
- Comfortable with high-volume outbound calls (50-60 per day) and adept at using phone, email, and social channels
- Curious and quick to learn, with some CRM experience (Salesforce a plus) but not required
📝 Tips for Applying to Too Good To Go
Highlight any experience with high-volume outbound sales or cold calling, even if in a different industry.
Show your alignment with the mission: mention any personal or professional involvement with sustainability or food waste.
Demonstrate resilience by sharing a specific example where you turned a 'no' into a 'yes'.
Tailor your resume to emphasize active listening and objection handling skills.
Research Too Good To Go's impact metrics and mention them in your cover letter to show genuine interest.
✉️ What to Emphasize in Your Cover Letter
["Your passion for sustainability and how it aligns with Too Good To Go's mission.", 'Your resilience and ability to handle rejection in high-volume sales environments.', "Specific examples of creative objection handling or turning a 'no' into a 'yes'.", 'Your eagerness to learn and adapt, especially regarding CRM tools (even if inexperienced).']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand Too Good To Go's business model: how they partner with stores and earn revenue.
- → Look up recent news or expansions in the Australian market to show local awareness.
- → Familiarize yourself with the app's user experience and partner onboarding process.
- → Read about food waste statistics in Australia to contextualize the impact.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on sales targets without showing passion for the mission.
- Being unprepared for the high-volume call expectation—acknowledge it and show you're ready.
- Giving generic answers about handling objections; always provide specific examples.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Too Good To Go!