Application Guide

How to Apply for Enterprise Demand Generation Manager

at Afresh Technologies

🏢 About Afresh Technologies

Afresh Technologies is an AI-driven platform that tackles food waste in the fresh food supply chain, reducing millions of pounds annually. Working here means applying cutting-edge AI to a tangible environmental and economic problem while partnering with major enterprise grocery retailers. The mission-driven culture combined with high-growth SaaS dynamics makes it a unique place to drive impact.

About This Role

As Enterprise Demand Generation Manager, you'll own the full-funnel strategy to generate pipeline for enterprise grocery retailers, orchestrating paid media, email, ABM, events, and content distribution. Your work directly fuels revenue growth and expands Afresh's footprint in the fresh food industry, with measurable outcomes tied to sustainability and business success.

💡 A Day in the Life

A typical day might start with reviewing pipeline metrics and dashboards to identify gaps, then collaborating with sales on ABM target lists. You'll spend time optimizing LinkedIn and Google ad campaigns, launching a webinar series, and testing new AI-driven lead scoring rules in HubSpot. Afternoons often involve cross-functional meetings to align on upcoming integrated campaigns and analyzing event attribution data.

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Interview Prep

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🎯 Who Afresh Technologies Is Looking For

  • Has 6+ years of enterprise B2B SaaS demand gen experience, specifically targeting named accounts in retail or grocery sectors.
  • Hands-on expert with HubSpot, LinkedIn Ads, and Google Ads, able to build and optimize campaigns end-to-end from strategy to reporting.
  • Data-driven and analytical, with a track record of using lead scoring, signal-based automation, and AI tools to improve pipeline efficiency.
  • Strong cross-functional collaborator, especially with sales, and excels at written communication for crafting compelling ABM and lifecycle campaigns.

📝 Tips for Applying to Afresh Technologies

1

Highlight any experience with ABM/ABX targeting named accounts in retail or grocery, as Afresh sells to enterprise grocery retailers.

2

Quantify your pipeline impact: use metrics like SQLs generated, pipeline influenced, or ROI from specific campaigns (e.g., events, paid media).

3

Showcase your use of AI tools in marketing automation (e.g., predictive lead scoring, chatbot, or content personalization) to align with Afresh's AI focus.

4

Tailor your resume to emphasize hands-on HubSpot expertise, including workflows, lead scoring, and reporting dashboards.

5

In your cover letter, mention your passion for sustainability or food waste reduction to connect with Afresh's mission.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your experience driving pipeline for enterprise B2B SaaS, especially within named-account markets like retail or grocery.', 'Demonstrate your data-driven approach with specific examples of how you used analytics to optimize spend and improve conversion rates.', 'Highlight your ability to partner with sales teams to align demand gen with sales priorities and feedback.', "Express genuine interest in Afresh's mission to reduce food waste and how your skills can accelerate that impact."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read about Afresh's AI technology and how it reduces food waste in grocery supply chains to understand their value proposition.
  • → Study their case studies or press releases about partnerships with enterprise retailers to see their market positioning.
  • → Look into their competitors (e.g., Blue Yonder, Crisp) to understand the landscape and how Afresh differentiates.
  • → Review their careers page and blog for insights into company culture and recent product or company announcements.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a demand gen strategy for a new enterprise grocery retailer? Walk through your approach from targeting to measurement.
2 Describe a time you used AI or automation tools to improve lead scoring or campaign performance. What tools and outcomes?
3 How do you measure full-funnel pipeline attribution? Give an example of a reporting dashboard you built.
4 Tell me about a cross-functional campaign with sales that required tight alignment. How did you ensure buy-in and success?
5 How would you evolve Afresh's marketing stack to incorporate signal-based automation? What would you prioritize?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic application: avoid vague statements about 'driving pipeline' without specific metrics or enterprise examples.
  • Don't overlook the mission: failing to mention sustainability or food waste reduction can signal lack of cultural fit.
  • Don't claim expertise without proof: ensure your resume and examples demonstrate hands-on use of HubSpot, LinkedIn Ads, and Google Ads, not just oversight.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Afresh Technologies!

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