Application Guide

How to Apply for Enterprise Account Executive

at Choco

🏢 About Choco

Choco is a Berlin-based startup that uses AI to streamline supply chain communication in the restaurant industry, directly reducing food waste and promoting sustainability. Their platform connects restaurants and suppliers, making operations more efficient and environmentally friendly. Working here means joining a mission-driven team tackling a massive global problem with cutting-edge technology.

About This Role

As an Enterprise Account Executive at Choco, you'll own the full sales cycle for major food distributors in Germany, helping them adopt AI-driven solutions that revolutionize their operations. This role is high-impact, as you'll drive revenue growth while contributing to a more sustainable food system. You'll work with complex, multi-stakeholder deals and shape how the industry operates.

💡 A Day in the Life

A typical day involves prospecting and engaging with C-level executives at major food distributors, leading discovery calls and product demos. You'll collaborate with internal teams to tailor solutions, manage complex negotiations, and update your pipeline in CRM. Expect a mix of strategic account planning and hands-on deal execution, all while contributing to a greener food supply chain.

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Interview Prep

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🎯 Who Choco Is Looking For

  • You have 5+ years of B2B SaaS sales experience with a proven track record of closing complex, high-value deals to enterprise organizations.
  • You are fluent in German (native/C2) and English, and you excel at navigating multi-stakeholder buying processes with executive, operational, and technical teams.
  • You are disciplined in pipeline management, forecasting, and deal execution, consistently hitting ambitious targets.
  • You have a strategic mindset, able to develop and execute account plans for large, complex organizations in the food or logistics space.

📝 Tips for Applying to Choco

1

Tailor your resume to highlight enterprise SaaS sales experience, specifically with complex, high-value deals and multi-stakeholder sales cycles.

2

In your cover letter, explicitly connect your sales achievements to Choco's mission of reducing food waste and improving sustainability.

3

Research Choco's product and competitors (e.g., traditional order management) to show you understand their unique value proposition.

4

Quantify your past success with metrics like deal size, quota attainment, and pipeline growth, as Choco values a data-driven approach.

5

Mention any experience with AI-driven solutions or supply chain technology, even if tangential, to demonstrate industry relevance.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your passion for sustainability and reducing food waste, aligning with Choco's core mission.", 'Highlight your experience selling to enterprise food distributors or similar B2B organizations in Germany.', 'Showcase your ability to manage complex sales processes with multiple stakeholders, including C-level executives.', 'Demonstrate your fluency in both German and English, and your familiarity with the German market.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read about Choco's recent funding rounds and partnerships to understand their growth trajectory.
  • → Study their product features and case studies to understand how they solve supply chain inefficiencies.
  • → Look into the German food distribution market, key players, and regulatory environment.
  • → Review Choco's blog or press releases to grasp their company culture and sustainability impact.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a complex enterprise deal you closed. How did you handle multiple stakeholders?
2 How would you build a pipeline for Choco's AI-driven solution in the German food distribution market?
3 How do you stay disciplined with forecasting and pipeline management?
4 Describe a time you had to convince a skeptical executive about a new technology. What was your approach?
5 How do you see Choco's product reducing food waste, and what challenges might we face in adoption?
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⚠️ Common Mistakes to Avoid

  • Don't focus solely on closing deals without discussing relationship-building and account planning.
  • Avoid being vague about your sales numbers; Choco expects data-driven candidates.
  • Don't overlook the sustainability angle; the company's mission is central to their identity.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Choco!

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