Application Guide

How to Apply for Director, Product Growth & Partnerships (Remote)

at NAF

🏢 About NAF

NAF is a national nonprofit dedicated to expanding career readiness and work-based learning for students, with a focus on career academy success. What makes NAF unique is its mission-driven approach to scaling digital products that provide equitable access to opportunity. Working here means contributing to a meaningful cause while driving tangible growth in a collaborative, remote environment.

About This Role

As Director of Product Growth & Partnerships, you will lead the scaling of KnoPro from 50,000 to 500,000+ students over five years through growth systems and strategic partnerships. This role is impactful because it directly shapes the reach and sustainability of NAF's digital product portfolio, ensuring more students gain career readiness skills. You'll work cross-functionally to drive measurable user growth, activation, and retention.

💡 A Day in the Life

A typical day might involve reviewing growth metrics and dashboards, meeting with potential partners to discuss distribution opportunities, and collaborating with the product team on user activation experiments. You'll also spend time analyzing user data to refine growth strategies and preparing updates for leadership on KnoPro's scaling progress.

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Interview Prep

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🎯 Who NAF Is Looking For

  • Has 4-7+ years of experience in growth marketing, product growth, or partnerships, with a proven track record of scaling a digital product through measurable user growth.
  • Possesses strong partnership-building skills, particularly in edtech, digital platforms, or education marketplaces, and can unlock scale via existing student networks.
  • Understands product-led growth, user acquisition, and retention strategies, and can define and execute a growth strategy with clear KPIs.
  • Is comfortable working remotely and cross-functionally, with excellent communication skills and a data-driven mindset.

📝 Tips for Applying to NAF

1

Tailor your resume to highlight specific metrics from past growth initiatives, such as user acquisition numbers or partnership-driven distribution channels.

2

In your cover letter, explicitly mention your experience with scaling digital products in education or nonprofit contexts, and how it aligns with NAF's mission.

3

Research KnoPro and NAF's current partnerships to demonstrate your understanding of their existing ecosystem and suggest potential new partnership ideas.

4

Prepare a 1-page growth strategy deck for KnoPro, outlining how you would approach scaling from 50k to 500k users, and include it as a supplementary attachment.

5

Use the application to show your cross-functional collaboration skills by mentioning specific examples of working with product, marketing, and sales teams.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your experience in scaling digital products through partnerships and growth strategies, with concrete examples and metrics.', "Highlight your alignment with NAF's mission of equitable access to career readiness and your passion for education technology.", 'Show your understanding of the KnoPro product and its target audience, and propose initial ideas for growth and partnership opportunities.', 'Demonstrate your ability to work remotely and cross-functionally, with a focus on driving measurable results.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore NAF's website, especially the KnoPro product page, to understand the current user experience and value proposition.
  • → Review NAF's blog or news section for recent partnership announcements or growth milestones.
  • → Look into NAF's annual reports or impact data to understand the scale of their career academy network.
  • → Research competitors or similar edtech platforms (e.g., Nepris, Everfi) to identify potential partnership opportunities or differentiation strategies.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a growth strategy to take KnoPro from 50k to 500k users in five years?
2 Describe a time you built or managed a partnership that significantly scaled user acquisition. What was your approach?
3 How do you balance product-led growth with partnership-driven distribution? Give an example.
4 What metrics would you use to measure success for this role, and how would you report progress to stakeholders?
5 How would you collaborate with product and engineering teams to optimize user activation and retention?
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⚠️ Common Mistakes to Avoid

  • Avoid submitting a generic cover letter that doesn't mention NAF, KnoPro, or specific growth metrics from your experience.
  • Don't overlook the nonprofit context; ensure your application reflects an understanding of mission-driven work rather than purely commercial growth.
  • Avoid being too vague about your partnership experience; provide concrete examples of partnerships you've built and their impact on user growth.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to NAF!

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