Application Guide

How to Apply for Director of Sales UK & EMEA

at Invinity Energy Systems Plc

🏢 About Invinity Energy Systems Plc

Invinity Energy Systems is a global leader in vanadium flow battery technology, offering a non-degrading, safe, and long-duration energy storage solution that is critical for integrating renewables and achieving net-zero targets. Working here means joining a mission-driven team at the forefront of the energy transition, with a unique product that differentiates from lithium-ion in durability and recyclability.

About This Role

As Director of Sales UK & EMEA, you will own the commercial strategy for the region, driving revenue growth by positioning Invinity's flow battery solutions across utility, commercial, and industrial segments. Your impact will be measured by market share expansion, team development, and the successful delivery of complex energy storage projects that enable a low-carbon grid.

💡 A Day in the Life

Your day might start with a pipeline review with your UK sales team, followed by a call with a potential utility partner to discuss a 50MWh project. After lunch, you'd analyze weekly sales data to identify bottlenecks, then host a cross-functional meeting with product and marketing to align on a new campaign for the German market.

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Interview Prep

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🎯 Who Invinity Energy Systems Plc Is Looking For

  • A seasoned sales leader with 10+ years in energy sector (solar, wind, or storage) and a proven track record of exceeding revenue targets in UK/EMEA markets.
  • An engineer with an MBA who can translate technical product features (e.g., 25-year lifespan, no degradation) into compelling value propositions for finance and procurement decision-makers.
  • A data-driven strategist who builds and reports on sales metrics (pipeline, conversion, LTV) and uses insights to refine go-to-market plans.
  • An inspirational manager who has built and scaled high-performing sales teams, attracting top talent and fostering a culture of continuous learning and accountability.

📝 Tips for Applying to Invinity Energy Systems Plc

1

Quantify your past success: Include specific revenue growth percentages, contract values, or market share gains from previous senior sales roles in energy.

2

Highlight flow battery knowledge: Even if you haven't sold flow batteries, demonstrate understanding of their advantages (e.g., safety, longevity, recyclability) vs. lithium-ion in your cover letter.

3

Tailor your CV to UK energy market: Mention experience with UK grid regulations, CfD auctions, or connections with major utilities (e.g., SSE, National Grid).

4

Showcase technical fluency: Use examples of how you explained complex energy storage concepts to non-technical stakeholders (e.g., CFOs, project developers).

5

Prepare a 90-day plan: Submit a brief outline of how you would assess the current sales process, team, and market in your first quarter.

✉️ What to Emphasize in Your Cover Letter

['Your passion for the energy transition and why vanadium flow batteries are the key enabler for long-duration storage.', 'Your track record in building and leading sales teams across UK/EMEA, with specific examples of hiring, training, and achieving targets.', 'Your ability to blend technical insight (engineering background) with commercial acumen (MBA) to drive strategic decisions.', 'Your experience in reporting and using data analytics to improve sales performance and forecast accuracy.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Invinity's latest investor presentations and annual reports to understand their product roadmap, financial health, and key markets.
  • → Study their case studies (e.g., with Scottish Water or EDF) to see how they position flow batteries for specific applications (e.g., grid services, C&I).
  • → Analyze competitors like ESS Inc., Eos Energy, and Redflow to understand the flow battery landscape and Invinity's unique value.
  • → Review UK government policies on long-duration energy storage (e.g., the 'Powering Up Britain' strategy and capacity market reforms).

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a sales strategy for Invinity's flow batteries in the UK market, considering competition from lithium-ion and hydrogen?
2 Describe a time you turned around an underperforming sales team. What metrics did you use to measure progress?
3 Walk us through your experience with large-scale energy storage project sales (e.g., 10+ MW). How did you navigate utility procurement cycles?
4 How do you stay current with UK energy policy (e.g., BEIS, Ofgem) and incorporate it into sales planning?
5 Given Invinity's product lifecycle, how would you structure a sales compensation plan to balance short-term wins with long-term partnerships?
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⚠️ Common Mistakes to Avoid

  • Don't focus solely on lithium-ion experience; emphasize how your skills transfer to flow battery sales, despite different value drivers.
  • Avoid generic leadership language; be specific about your team size, budget responsibility, and measurable outcomes.
  • Don't neglect the EMEA aspect; even if UK is primary, show awareness of key European markets (e.g., Germany, Netherlands) and regulations.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Invinity Energy Systems Plc!

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