Application Guide

How to Apply for Director of Revenue Marketing

at Epic Cleantec

🏢 About Epic Cleantec

Epic Cleantec is at the forefront of sustainable water infrastructure, offering a transformative solution that reduces water demand by up to 95%. Joining this mission-driven startup means contributing to a critical environmental challenge while building a category-defining GTM engine.

About This Role

As Director of Revenue Marketing, you will own the entire revenue marketing function, from ABM and demand generation to lifecycle programs. Your work will directly drive pipeline and revenue growth, shaping how Epic Cleantec engages high-value accounts in the water infrastructure space.

💡 A Day in the Life

Your day might start with a cross-functional standup with Sales and RevOps to review pipeline metrics and align on target accounts. You'll then dive into HubSpot to analyze campaign performance, tweak ABM sequences, and collaborate with content on a thought leadership piece for water utility executives. Afternoon could involve a deep-dive with the CEO on quarterly revenue targets and a strategy session for an upcoming industry conference.

🚀 Application Tools

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Interview Prep

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🎯 Who Epic Cleantec Is Looking For

  • 7+ years in B2B marketing with 3+ years owning revenue/demand marketing in a high-consideration, multi-stakeholder sales environment (e.g., infrastructure, industrial, or complex B2B).
  • Proven track record designing and executing ABM programs that delivered measurable pipeline and revenue, with experience in account selection, orchestration, and measurement.
  • Deep fluency in HubSpot and modern GTM systems, including lifecycle management, attribution frameworks, engagement scoring, and reporting infrastructure.
  • Strong analytical and operational rigor, with the ability to translate complex GTM data into actionable insights and scalable processes.

📝 Tips for Applying to Epic Cleantec

1

Highlight specific ABM programs you've run that resulted in measurable pipeline, including metrics like influenced revenue, conversion rates, or account engagement lift.

2

Showcase your experience with HubSpot beyond basic usage—mention custom objects, attribution models, or integrations with RevOps tools.

3

Tailor your resume to emphasize multi-stakeholder sales environments, such as selling to engineers, sustainability officers, and procurement teams.

4

In your cover letter, connect your personal passion for sustainability to Epic Cleantec's mission, and explain how your marketing skills can drive adoption of water reuse technology.

5

Prepare to discuss how you would build a revenue marketing function from scratch or scale it, given Epic Cleantec's likely growth stage.

✉️ What to Emphasize in Your Cover Letter

['Your direct experience with ABM and demand generation in complex B2B sales, with concrete examples of pipeline impact.', 'Your fluency with HubSpot and ability to build scalable GTM infrastructure, including reporting and attribution.', 'Your cross-functional collaboration skills, particularly with Sales and RevOps, to drive alignment and predictable growth.', 'Your genuine interest in sustainability and water infrastructure, and how your marketing expertise can help Epic Cleantec achieve its mission.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Epic Cleantec's case studies and blog posts to understand their target audience and value proposition.
  • → Research the water infrastructure market, including key competitors, regulatory trends, and customer pain points.
  • → Look into the company's funding history and growth stage to gauge marketing maturity and budget constraints.
  • → Familiarize yourself with their current GTM stack (e.g., HubSpot, Salesforce, etc.) and any recent marketing initiatives.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through an ABM program you designed from scratch. How did you select accounts, orchestrate campaigns, and measure success?
2 How do you align marketing and sales teams to ensure pipeline quality and conversion? Give a specific example.
3 Describe your experience with HubSpot. How have you used it to build lifecycle management or attribution frameworks?
4 What metrics do you use to track revenue marketing performance? How do you communicate them to leadership?
5 Why Epic Cleantec? How does our mission resonate with you, and what unique marketing challenges do you see in the water infrastructure space?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention sustainability or water reuse—shows lack of genuine interest.
  • Focusing only on top-of-funnel metrics without demonstrating how you drive pipeline and revenue.
  • Underestimating the complexity of multi-stakeholder sales in infrastructure; avoid oversimplifying the buyer journey.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Epic Cleantec!

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