Application Guide

How to Apply for Director of Marketing & Sales

at Tom O'Connor Consulting Group, LLC

🏢 About Tom O'Connor Consulting Group, LLC

Tom O'Connor Consulting Group, LLC (TOC Arts Partners) is a national consultancy that uniquely blends organizational strategy with executive search, serving arts and cultural institutions. As a remote-first, part-time role, this position offers flexibility while contributing to a mission-driven team that shapes the future of the cultural sector.

About This Role

As Director of Marketing & Sales, you will own the firm's marketing strategy, refine messaging for diverse audiences (arts workers, job seekers, CEOs, board members), and partner with the CEO to strengthen sales approaches. This role is impactful because you'll directly influence how TOC attracts clients and candidates, driving business development in a relationship-driven field.

💡 A Day in the Life

You might start by reviewing email and analytics from the firm's website and LinkedIn. Then, you could draft messaging for an upcoming email campaign targeting arts CEOs, followed by a virtual meeting with the CEO to refine sales materials for a new client pitch. Later, you might coordinate logistics for an upcoming conference, ensuring the team has key talking points and collateral.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Tom O'Connor Consulting Group, LLC

Interview Prep

Practice questions for this role

🎯 Who Tom O'Connor Consulting Group, LLC Is Looking For

  • A marketing professional with 7–8+ years of experience, including senior-level strategic work, ideally in B2B professional services (consulting, executive search, or similar).
  • An exceptional communicator who can craft nuanced messaging for sophisticated audiences, from arts administrators to C-suite executives and board members.
  • Someone with genuine passion for the arts and culture sector, evidenced by work experience, volunteerism, or deep knowledge of the field.
  • A strategic thinker comfortable with long sales cycles, relationship-building, and developing sales enablement materials for a small, collaborative team.

📝 Tips for Applying to Tom O'Connor Consulting Group, LLC

1

Tailor your resume to highlight B2B marketing experience, especially in professional services or consulting, with metrics showing impact on lead generation or brand awareness.

2

In your cover letter, explicitly connect your understanding of the arts and culture sector to the firm's mission and client base.

3

Showcase examples of messaging frameworks you've developed for segmented audiences (e.g., different buyer personas).

4

Mention any experience with conference/event strategy and how it drove business development or field engagement.

5

Since this is a part-time remote role, clarify your availability and how you'll manage competing priorities.

✉️ What to Emphasize in Your Cover Letter

["Your passion for the arts and culture sector and how it aligns with TOC's mission.", 'Your experience in B2B professional services marketing, especially in consulting or executive search.', 'Your ability to develop messaging for multiple audience segments (arts workers, job seekers, CEOs, board members).', "Your strategic approach to sales enablement and how you've partnered with leadership to drive business development."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review TOC's website, blog, and case studies to understand their current messaging and service offerings.
  • → Look at their executive search placements to grasp the types of candidates and clients they work with.
  • → Read recent thought leadership pieces by Tom O'Connor or other team members to align with their voice.
  • → Explore the competitive landscape: other arts consulting firms (e.g., TRG Arts, AMS Planning & Research) to differentiate TOC.
Visit Tom O'Connor Consulting Group, LLC's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a messaging framework that resonates with both arts workers and C-suite executives?
2 Describe a time you led a sales enablement initiative in a professional services firm.
3 What strategies have you used to measure the ROI of conference participation?
4 How do you stay informed about trends in the arts and culture sector?
5 Given this is a part-time role, how would you prioritize marketing initiatives with limited resources?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing the arts and culture sector or the firm's specific services.
  • Overemphasizing consumer marketing or B2C experience without drawing clear parallels to B2B professional services.
  • Failing to address the part-time nature of the role—either by not discussing availability or by proposing a full-time scope.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Tom O'Connor Consulting Group, LLC!

← Back to Job Listing Apply Now →