Application Guide

How to Apply for Director of Development & Communications

at Asian Mental Health Collective

🏢 About Asian Mental Health Collective

Asian Mental Health Collective (AMHC) is the leading U.S. organization dedicated to Asian mental health, operating the largest therapy fund and therapist directory of their kind. They provide no-cost care and community support for the Asian diaspora, making a tangible impact on a historically underserved community. Working here means being part of a mission-driven team that is breaking down barriers to mental health access.

About This Role

As Director of Development & Communications, you will lead fundraising strategy, cultivate mid- and major donors, and execute 3-4 major campaigns annually. Simultaneously, you'll oversee all communications—brand narrative, content creation, and media relations—to grow audience engagement. This role is impactful because it directly fuels the organization's ability to provide free therapy and resources to the Asian community.

💡 A Day in the Life

A typical day might start with reviewing donor pipeline metrics and drafting a stewardship email to a major donor. Midday, you could collaborate with the ED on a grant proposal, then shift to planning an email campaign for an upcoming event. Afternoons might involve analyzing social media engagement and meeting with a communications contractor to refine content for the therapist directory launch.

🚀 Application Tools

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Interview Prep

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🎯 Who Asian Mental Health Collective Is Looking For

  • A seasoned nonprofit fundraiser with 6+ years of experience, including 3+ years managing a mid- and major donor portfolio with proven success in cultivation, solicitation, and stewardship.
  • A bilingual (or culturally fluent) communicator who can authentically engage the Asian diaspora and craft compelling narratives across email, social media, and traditional media.
  • A strategic project manager who has led multi-channel fundraising campaigns and developed editorial calendars, with strong writing skills for grant proposals and donor communications.
  • A self-starter comfortable working remotely, collaborating closely with the Executive Director on institutional fundraising and corporate partnerships.

📝 Tips for Applying to Asian Mental Health Collective

1

Highlight specific examples of managing a donor portfolio: mention dollar amounts raised, number of donors cultivated, and retention rates.

2

Showcase your experience with multi-channel campaigns: detail the channels used (email, social, events) and how you integrated them for a cohesive campaign.

3

Emphasize any experience with Asian or BIPOC communities, mental health nonprofits, or culturally-specific outreach; this is highly valued.

4

In your cover letter, directly address how you would grow AMHC's therapist directory and therapy fund through strategic communications.

5

Tailor your resume to include both development and communications achievements, as this role blends both functions.

✉️ What to Emphasize in Your Cover Letter

['Your passion for Asian mental health and understanding of the unique challenges the diaspora faces.', 'Concrete examples of successful donor cultivation and stewardship, especially with mid-level and major donors.', 'Your experience leading integrated fundraising campaigns and growing audience engagement across channels.', 'How your project management skills and self-directed work style make you ideal for a remote leadership role.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review AMHC's current website, blog, and social media channels to understand their brand voice and content strategy.
  • → Read about their therapist directory and therapy fund to understand the programs you'd be fundraising for.
  • → Look into their past fundraising campaigns (e.g., Giving Tuesday, annual appeals) to see what's worked.
  • → Research the broader landscape of Asian mental health nonprofits and how AMHC differentiates itself.
Visit Asian Mental Health Collective's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach building a major donor pipeline for a relatively young organization like AMHC?
2 Describe a time you had to balance development and communications priorities; how did you manage?
3 How would you partner with the Executive Director on institutional fundraising?
4 What metrics would you use to measure the success of a fundraising campaign?
5 How would you ensure cultural sensitivity in communications targeting the Asian diaspora?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Asian mental health or AMHC's specific programs.
  • Focusing only on development experience without demonstrating communications skills, or vice versa.
  • Overlooking the remote aspect: failing to mention how you stay productive and collaborative while working remotely.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Asian Mental Health Collective!

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