Director of Brand Strategy

• Define and evolve Workiva's global brand strategy, positioning, and corporate narrative to drive category leadership.
• Lead brand architecture, naming, and governance across a growing product portfolio.
• Provide executive oversight for brand campaigns, ensuring alignment with company objectives.
• Build and own brand measurement frameworks, connecting brand metrics to business outcomes.

This role shapes how Workiva is perceived by C-suite buyers, helping organizations gain confidence in their financial reporting, risk management, and sustainability efforts, thereby enabling better decision-making and trust in complex organizations.

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Demonstrated experience leading and developing teams.
• Proven experience in B2B SaaS or platform companies at enterprise scale.
• Track record defining brand narratives, positioning, and messaging systems.
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes.
• Strong ability to influence senior stakeholders across multiple functions.
• Experience building or evolving a category-defining brand platform.
• Experience managing agency relationships across creative, research, and media.
• Ability to dive into market data and research and translate insights into compelling narratives.
• Experience governing naming and brand architecture at scale.
• Familiarity with brand governance at global scale across multiple languages and regions.
• Genuine curiosity about or hands-on experience with AI's role in modern brand and marketing systems.

Salary range in the US: $154,000.00 - $250,000.00

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Its AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation, ensuring data is trusted, traceable, and ready to act on.