Application Guide

How to Apply for Director, GTM Technical Delivery

at Workiva

🏢 About Workiva

Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact and compliance. Its mission-driven focus on sustainability and transparency makes it a compelling place for those who want to drive positive environmental change through technology.

About This Role

This role leads the technical delivery of Workiva's go-to-market systems, ensuring reliable and scalable solutions across Salesforce, CPQ, and marketing automation. As a director, you'll define architecture, drive AI adoption, and own integration design, directly impacting revenue operations and efficiency.

💡 A Day in the Life

A typical day might start with a stand-up with your engineering team to review progress on Salesforce and CPQ integrations, followed by a design review for a new event-driven middleware workflow. Afternoon could involve a strategic meeting with marketing ops on AI test generation, then one-on-ones with direct reports to coach on career growth and technical challenges.

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🎯 Who Workiva Is Looking For

  • A seasoned engineering leader with 10+ years in enterprise/SaaS and 5+ in technical leadership, ideally with experience managing Salesforce, CPQ, and marketing automation (Marketo preferred).
  • Deeply understands REST APIs, data modeling, and system security, with hands-on experience in middleware like Workato or Mulesoft.
  • Passionate about AI/ML in GTM contexts, with a track record of implementing AI-assisted development, automated code review, or intelligent test generation.
  • A strategic thinker who can balance technical architecture with business priorities, ensuring scalability, maintainability, and flexibility in the GTM stack.

📝 Tips for Applying to Workiva

1

Highlight specific projects where you led the architecture and delivery of Salesforce or CPQ systems at scale, including integration with marketing automation.

2

Showcase your experience with AI/ML in a GTM context—mention any tools you've built or adopted (e.g., AI code review, test generation).

3

Emphasize your leadership of cross-functional teams (dev, QA, DevOps) and how you fostered a culture of reliability and innovation.

4

Tailor your resume to include keywords like Workato, Mulesoft, event-driven architecture, and system interconnectivity.

5

In your cover letter, connect your experience to Workiva's ESG mission—show how your technical leadership can accelerate their sustainability goals.

✉️ What to Emphasize in Your Cover Letter

['Your proven ability to lead technical teams in delivering scalable GTM solutions, especially with Salesforce and CPQ.', "Specific examples of AI adoption you've driven (e.g., AI-assisted development, automated testing) and their impact.", 'Your experience with middleware and API-driven integrations, particularly event-driven architecture.', "How your leadership aligns with Workiva's mission of transparency and compliance in ESG reporting."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read about Workiva's ESG reporting platform and how it integrates with customers' existing systems.
  • → Look into Workiva's recent AI initiatives or partnerships—any public announcements about AI in their products?
  • → Understand Workiva's GTM stack: which CRM, CPQ, and marketing automation tools do they currently use? (LinkedIn job posts or tech blogs may help.)
  • → Check Workiva's engineering blog or culture page to learn about their development practices and team values.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe how you would design a scalable architecture for Workiva's GTM stack, considering Salesforce, CPQ, and marketing automation.
2 Walk through a time you led a team to adopt AI tools in development—what challenges did you face and how did you overcome them?
3 How do you ensure security and data integrity when integrating multiple systems via APIs and middleware?
4 Discuss your experience with Workato or similar platforms—what patterns do you use for reliable event-driven integrations?
5 How would you balance technical debt with new feature delivery in a fast-paced GTM environment?
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⚠️ Common Mistakes to Avoid

  • Don't focus only on technical skills without demonstrating leadership and strategic thinking—this is a director role.
  • Avoid vague claims about AI experience; provide concrete examples of AI tools you've implemented or led.
  • Don't overlook the ESG context—failing to connect your work to sustainability or compliance could show lack of alignment with the company's mission.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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